5 Oct 2020

Green Planet Foods launches venture studio into Chinese plant based food market

Green Planet Foods has officially launched its venture studio focused on plant based food & beverages and advanced farming technologies, powered by founders of the Center for the Spread of Affordable Wellness (CSAW), China Renaissance Capital Investment (CRCI) and BrandHouse Holding. Four key global entrepreneurs in the FoodTech and AgriTech industries across Asia Pacific came together with one common desire: for the world to eat healthier. Green Planet Foods will act as a market developer and product innovator to introduce affordable plant-based food & beverage products, and as an incubator that invests in bringing in new innovations in precision farming, starting with the Mainland Chinese market.

The founders

Green Planet Foods: Powered by founders of the Center for the Spread of Affordable Wellness (CSAW), China Renaissance Capital Investment (CRCI) and BrandHouse Holding.

• Klaus Anker Petersen, Co-founder and CEO of Green Planet Foods, Executive Chairman of BrandHouse Holding, a cross-border e-commerce platform focused on FMCG products based in Beijing
• Mark Qiu, Co-founder of Green Planet Foods, CEO of China Renaissance Capital Investment, a Chinese private equity firm with more than US$3 billion AUM, based in Hong Kong.
• Ashok Vasudevan, Co-founder of Green Planet Foods, Co-founder of CSAW, a Singapore based company with an applied research center, an investment subsidiary and an advisory practice dedicated to farmer prosperity, affordable consumer wellness and the transformation of the food industry
• Meera Vasudevan, Co-founder of Green Planet Foods, Co-founder of CSAW, based in Singapore

 

The mission

The mission of Green Planet Foods is to promote affordable wellness in Mainland China by blending global food innovation with scale, achieved through the acceleration & incubation of global innovations in plant-based food & beverage categories.

 

The products

Green Planet Foods create their own product pipeline as well as collaborate with international brands and their own research and development team to introduce plant-based beverages such as dairy free milks, plant-based food i.e. fruits and vegetables and plant-based frozen food forms such as vegetarian meat. In addition, they will share new innovations in precision farming to the Mainland Chinese market to ensure we pay the farmer not the pharmacy when it comes to wellness.

 

How they work?

Green Planet Foods will partner with global innovators to further develop, localise and launch their products into the Chinese market through its extended network of corporate partners, investors and portfolio companies. Incorporated in Singapore and funded by the promoter group, Green Planet Foods is already in the midst of bringing several projects to bear. These range from precision agriculture to plant-based meats, ready-to-eat foods and dairy.

For more information visit their website.