1 Dec 2022

FWD Hong Kong and BeCandle launch exclusive scented candle collection

FWD x BeCandle Passion Candle - Advocate

FWD Hong Kong (FWD) has collaborated with local fragrance brand, BeCandle, to launch an exclusive #LiveBoundless handmade scented candle collection.

The scents are inspired by FWD’s five core values and represent its commitment to offering customers access to the widest range of protection products that support their wellbeing, health and wealth, so they can live life to the fullest. From now until 18 December 2022, FWD MAX members can log on to the platform and complete a personality test for a chance to win a #LiveBoundless scented candle.


 “This unique collection of scented candles symbolises the comprehensive protection and experience FWD is committed to providing to the community,” said Paul Tse, Chief Marketing and Digital Officer, FWD Hong Kong and Macau. “The collaboration focuses on health and wellness, while the pleasant scents will encourage people to enjoy the special moments in life.

“Together with charity organisation LoveXpress, we support autistic families, promote social cohesion and bring love and care to the community, bringing FWD’s brand promise ‘Celebrate living’ to life.”

Inspired by the FWD brand’s core values, the #LiveBoundless collection has a total of five unique scents, including: ‘Champion’ for unwavering commitment, ‘Inventor’ for the pioneer, ‘Advocate’ for inspiring new ideas, ‘Explorer’ for a world without boundaries, and ‘Friend’ for the one who cares about you.


FWD has always been committed to serving and bringing a positive impact to the community. In light of the launch of the #LiveBoundless collection, they is also collaborating with LoveXpress, a charity organisation, to build an inclusive society by supporting families with autistic children. The company will donate HK$5 to LoveXpress for each participant of the personality test to support the organisation’s meaningful work.

From now until 18 December 2022, simply log on to FWD MAX or register for the free membership and take a personality test to identify your unique candle scent. FWD is celebrating the festive season by gifting #LiveBoundless scented candles to 300 winning participants.

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