16 Jan 2023

FWD and LoveXpress collaborate to drive social inclusion

FWD Hong Kong and LoveXpress collaborated to put on a candle workshop for austistic children and their families

As part of FWD Hong Kong‘s #LiveBoundless campaign, they collaborated with local charity LoveXpress to hold a scented candle workshop for autistic children and their parents in late December 2022. The workshop aimed to encourage creativity and collaboration while enriching the community with love and care, bringing FWD’s brand promise, ‘Celebrate living’, to life.

The #LiveBoundless scented candle workshop was led by Kai Lai Poon (Kitty), the Founder of LoveXpress, celebrity Grace Chan, and a professional team from local fragrance brand BeCandle. Participants used their creativity to draw personalised patterns on candle holders and mix unique fragrance blends together to use for their scented candles. The #LiveBoundless candle collection is inspired by FWD’s five core values: the ‘Friend’ candle showcased in the workshop represents the brand’s commitment to ‘caring’ about customers and the community by offering access to a wide range of protection products that support them to enjoy the special moments in life.

 “Families with autism had fewer opportunities to take part in activities outside the home due to the pandemic,” said Kitty. “Being able to physically interact with people is an important part of children’s learning and development. With that, we’re grateful for FWD’s support and for organising this scented candle workshop, which allowed autistic children and families to interact, create and collaborate in person. It brought a positive impact to the personal development and growth of children with special needs, while also allowing their families to feel love and support from their community. Our shared value of social inclusion brought us together and we’re pleased to join hands with FWD in building a harmonious and caring community.”

Paul Tse, Chief Marketing and Digital Officer, FWD Hong Kong and Macau, said: “At FWD, we’re committed to serving the community and creating positive changes. Through our meaningful collaboration with LoveXpress, we offered an opportunity for families with autism to explore their passions. FWD is dedicated to promoting social inclusion and the importance of wellbeing and health. Through our participation in charitable programmes, we’ll continue to support community members in need, unleashing their potential and building their confidence, allowing them to live life to the fullest.”

Related News
Five people on stage at the Bank of China X Mastercard 'Chill Card' launch event

24 Jul 2022

Bank of China Hong Kong and Mastercard collaborate to launch ‘BOC Chill Card’

Bank of China Hong Kong and Mastercard have collaborated to bring Gen Z Hongkongers the BOC Chill Card – “The chill way to earn and enjoy.”

FWD celebrates 10th anniversary and launches community care initiative in Macau

13 Jun 2023

FWD celebrates 10th anniversary and launches community care initiative in Macau

FWD Insurance celebrated its 10th anniversary by launching a community care initiative with Caritas Macau. Together, they aim to empower individuals with disabilities through vocational training to foster a greater sense of self-sufficiency.

FWD Insurance reaffirmed its commitment to community care and empowerment with the launch of the two-week ‘1OxFWD Volunteering Weeks’ and a new volunteering policy

17 Aug 2023

FWD introduces new employee volunteering policy for community initiatives

In line with its commitment to engaging with the community, FWD Hong Kong has implemented a new Community Care Volunteer Policy to encourage its employees to participate in volunteering activities.

Let's stay in touch Let's Stay in touchLet's Stay in touch