As part of FWD Hong Kong‘s #LiveBoundless campaign, they collaborated with local charity LoveXpress to hold a scented candle workshop for autistic children and their parents in late December 2022. The workshop aimed to encourage creativity and collaboration while enriching the community with love and care, bringing FWD’s brand promise, ‘Celebrate living’, to life.
The #LiveBoundless scented candle workshop was led by Kai Lai Poon (Kitty), the Founder of LoveXpress, celebrity Grace Chan, and a professional team from local fragrance brand BeCandle. Participants used their creativity to draw personalised patterns on candle holders and mix unique fragrance blends together to use for their scented candles. The #LiveBoundless candle collection is inspired by FWD’s five core values: the ‘Friend’ candle showcased in the workshop represents the brand’s commitment to ‘caring’ about customers and the community by offering access to a wide range of protection products that support them to enjoy the special moments in life.
“Families with autism had fewer opportunities to take part in activities outside the home due to the pandemic,” said Kitty. “Being able to physically interact with people is an important part of children’s learning and development. With that, we’re grateful for FWD’s support and for organising this scented candle workshop, which allowed autistic children and families to interact, create and collaborate in person. It brought a positive impact to the personal development and growth of children with special needs, while also allowing their families to feel love and support from their community. Our shared value of social inclusion brought us together and we’re pleased to join hands with FWD in building a harmonious and caring community.”
Paul Tse, Chief Marketing and Digital Officer, FWD Hong Kong and Macau, said: “At FWD, we’re committed to serving the community and creating positive changes. Through our meaningful collaboration with LoveXpress, we offered an opportunity for families with autism to explore their passions. FWD is dedicated to promoting social inclusion and the importance of wellbeing and health. Through our participation in charitable programmes, we’ll continue to support community members in need, unleashing their potential and building their confidence, allowing them to live life to the fullest.”
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FWD Insurance celebrated its 10th anniversary by launching a community care initiative with Caritas Macau. Together, they aim to empower individuals with disabilities through vocational training to foster a greater sense of self-sufficiency.
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In line with its commitment to engaging with the community, FWD Hong Kong has implemented a new Community Care Volunteer Policy to encourage its employees to participate in volunteering activities.
