27 Sep 2021

Digital insurer Blue celebrates birthday with record figures and new mascot

Celebrating its third anniversary, digital life insurer Blue unveiled promising results, recording strong cumulative new business premiums of HKD1 billion and 95% growth in policy sales, maintaining a leading position among insurers since it was launched in 2018. As of 31 August 2021, total new business assets under management reached HKD904 million, a 57% growth compared to December 2020 figures. More than that, the insurer recorded a 95% year-on-year growth in policy sales for the first eight months of 2021.

Offering an array of 15 different products across six categories, including Term Life, Critical Illness, Personal Accident, Medical, Microinsurance, and Savings Insurance, Blue thrives to empower its customers with innovative and flexible offerings. Each with unique features that address the market’s pain points, Blue’s range of products has quickly gained the hearts and minds of consumers, allowing them to live easily and retain constant peace of mind. In just three years, Blue has become a field leader.

With the goal of bringing more convenience to the community, Blue remains a step ahead in digital penetration. Blue is the first digital insurer to have adopted the iAM Smart authentication function, further streamlining the digital insurance process for customers. With a rising adoption of digital technologies, Blue makes use of new innovations to optimise the insurance sector and breaks down misconceptions.

To mark its third anniversary, which took place in September 2021, Blue unveiled ‘Blue Jai’ – its new brand mascot. Reliable, adventurous and innovative, Blue Jai embodies Blue’s key characteristics.

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