28 Apr 2021

Design Shanghai appoints Sinclair to drive integrated communications strategy in Mainland China and internationally


Clarion Events, one of the world’s leading event organisers known for producing and delivering innovative and market-leading events, has appointed the award-winning, independent agency, Sinclair as its integrated communications partner for Design Shanghai (June 2021), Design China Beijing (September 2021) and Design Shenzhen (December 2021). Each show presents leading international and Chinese design brands tailored to the demands of each region, as well as exciting platforms to network and establish long-term business relations between Asia’s top architects, interior designers, property developers, retailers and private buyers.

Sinclair’s Shanghai hub is leading the ten-month project, which sets out to build brand awareness and buzz for Design Shanghai, Design China Beijing and Design Shenzhen amongst design enthusiasts in China and internationally. Deploying a mix of integrated strategies, including media relations, influencer engagement, social media strategy, content creation and media events, Sinclair will generate excitement and understanding for the three prestigious events. Sinclair has also been appointed for its expertise in WeChat-driven strategies and will be using the platform to engage social-savvy audiences across Mainland China.

Kiri Sinclair, Founder and CEO of Sinclair, said, “Design Shanghai is one of the most revered festivals of design and interiors in the world, known for showcasing the best and most innovative brands and studios from across the globe. We are delighted that our remit not only includes generating excitement and driving traffic for the highly-acclaimed Design Shanghai, but we will also build industry and consumer awareness for Design China Beijing, and the inaugural edition of Design Shenzhen. Projects such as these, that meld artistry, creativity and technology, as well as being both industry and consumer facing, allow Sinclair to employ its expertise across many sectors, making this a truly unique assignment for an agency such as ours.”

The competitive pitch process was managed by Clarion Events, the organiser and producer of the Design Shanghai annual events in China. Zhuo Tan, Show Director of Design Shanghai, Design China Beijing and Design Shenzhen said, “We are delighted to work with Sinclair who will be a great support to us as we take our Asian leading collection of exhibitions to another level. We welcome all future shapers to join our events this year, as we gather the world’s leading designers and brands to jointly present frontier solutions and creativities.”

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