22 Feb 2021

Carousell redefines millennial commerce marketing with Carousell Media Group

Carousell Group, one of the world’s largest and fastest-growing classifieds marketplace platforms, has launched Carousell Media Group, a dynamic full-service marketing platform that offers advertising solutions across Carousell Group’s family of brands – Carousell, Mudah.my, Cho Tot and OneKyat – in Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Vietnam.

“Connecting brands with tens of millions of millennials every day – that’s what we do at Carousell Media Group. Over 70% of our audience is 20-35 year olds, who are generally part of a passionate community that comes to our platform to buy, sell and interact with one another. This makes the Carousell Media Group uniquely positioned to help brands connect with and better understand the buying habits and attitudes of this highly sought after consumer segment,” said JJ Eastwood, Managing Director of the Carousell Media Group.

“While purchase intent, scale across the region and precision ad targeting are all very attractive propositions to advertisers – we are also on a mission to build a more socially responsible, transparent and brand-safe advertising platform,” added Eastwood.

Carousell Media Group was proud to support the ‘COVID-19 Free Ads for Charity’ initiative that offered US$2 million in advertising for non-profit organisations including Singapore Red Cross, Give.Asia, Free Food for All in Singapore, Parents Without Partners in Malaysia, Habitat For Humanity in Hong Kong and Caritas Manila in the Philippines to help the communities impacted by COVID-19.

Visit here for more information about Carousell Media Group.

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