23 Jul 2021

Carmaker Audi exhibits new model with touches of originality

Audi Q5 Sportback

To celebrate the launch of its new Q5 Sportback SUV car in Hong Kong, German manufacturer Audi opted for an experiential exhibition that shifted away from traditional car shows and offered the public a unique experience. Titled Rings of Inspiration, the exhibition was a partnership between Audi and Hong Kong-based creative trio Brainrental. From 9 July to 18 July, visitors were offered the chance to explore the vehicle’s distinct design through Brainrental’s exhibition.

Inspired by Audi’s four rings logo, curators illustrated the car’s progressive and emotional appearance with touches of personal inspiration, highlighting the vehicle’s four core capabilities through ring shaped artworks, namely Urban Commute, Suburban Exploration, Interior Volume and Virtual Journey. Rings of Inspiration also brought Audi’s brand narrative “Future is an Attitude” to life.

Held in a local popular shopping mall, Elements, the 10-day exhibition invited members of the public to draw their own interpretation of the Q5 Sportback, a vehicle that is both forward thinking and progressive. Visitors were encouraged to pay attention to the interactive artwork’s countless details, visualising journeys throughout Hong Kong’s diverse landscapes. Rather than being designed for specific target groups or terrains, Audi’s Q5 Sportback’s flexibility has the capacity to meet a diversity of needs.  With robust spatiotemporal adaptation capabilities, the car can fit the expectations of all drivers regardless of taste. The Q5 Sportback is not only a car, but also a way of life.

Related News
Details of the Cosmoprof Asia 2022 event, hosted in Singapore from 16-18 November

6 Oct 2022

Cosmoprof Asia returns with a Singapore Special Edition this November

Asia’s leading beauty trade show, Cosmoprof Asia, is back for 2022. This year, they are hosting a Special Edition in-person trade show in Singapore from 16 to 18 November.

SCAD appoints Sinclair Communications - featured image

18 May 2016

SCAD appoints Sinclair to lead integrated public relations in Asia

Savannah College of Art and Design (SCAD Hong Kong) has appointed Sinclair as agency partner to develop and lead an Integrated Public Relations programme in Asia.

Havaianas launched their ReCycle initiative in Asia-Pacific

23 Nov 2022

Havaianas pledges to collect and recycle 10 percent of total retail sales in flip flops in Asia-Pacific by 2030

Havaianas in Asia-Pacific has pledged to collect 10 percent of total flip flops sold via their ReCycle stations in stores across the region by 2030.

Let's stay in touch Let's Stay in touchLet's Stay in touch