Launched in 2002, the Caring Company Scheme aims to foster strategic partnerships between the business and social services sectors to support good corporate citizenship and create a more inclusive society. The Scheme also helps corporations and social services organisations to know and understand one another at a much deeper level, creating more room for collaboration in cross-sector community projects that focus on the needs of the wider community.
The Caring Company honour – with which Sinclair was first recognised in 2015 – comes after another year of successful community outreach through a diverse and active pro bono portfolio. 2017 saw Sinclair work with:
Heep Hong Society
Established in 1963, Heep Hong Society is a leading child education and rehabilitation organisation committed to helping children and youth of different abilities achieve full potential by professional assessment, guidance and training, as well as providing family support, thereby contributing to an inclusive society. Sinclair oversaw communications for the 25th Great Chefs of Hong Kong, which brought together nearly 50 leading Hong Kong hotels and restaurants at the culinary charity event of the year.
The Other Hundred
An international non-profit initiative of The Global Institute For Tomorrow, The Other Hundred provides a better understanding of the people who make up our world and the lives they lead. Through an annual series of 100 photo-stories, The Other Hundred moves beyond stereotypes to challenge conventional wisdom and introduce readers to the people, ideas, places and cultures often overlooked by the mainstream media.
Centre for Refugees
Hong Kong’s only drop-in welfare centre for refugees arriving in the city delved into their photographic archives to present Under Our Shelter, a powerful exhibition that explored Hong Kong’s history as a place of refuge. The week-long exhibition, staged across two venues in Hong Kong (pictured, top), shed light on a lesser known part of the city’s history.
The Royal Ballet of Cambodia
Inscribed as a UNESCO Intangible Cultural Heritage, the Royal Ballet of Cambodia is a dance form descended directly from the Royal Court of the Kingdom of Cambodia. Rarely seen outside of the Kingdom, Sinclair worked with the ballet company to amplify awareness of its Hong Kong debut.
Justice Centre Hong Kong
Sinclair worked with Justice Centre Hong Kong to present the annual Hong Kong Human Rights Arts Prize in December 2017. Since its launch in 2013, the Prize has played a pivotal role in discovering new talent and encouraging Hong Kong-based artists to explore the state of human rights both at home and abroad, while raising awareness and much-needed funds for the front-line work of Justice Centre Hong Kong.
Hong Kong social venture Luxarity aims to change the fashion industry from within, co-creating a future for fashion that is sustainable and transparent, supporting creatives and designers with educational grants focusing on sustainability, innovation and conscious production. In December 2017, Luxarity presented two-week pop-up Made In Love, showcasing a curated collection of pre-loved luxury fashion items donated by members of the Hong Kong community and sold for a fraction of their retail price.
“As an agency, Sinclair is passionate about taking on projects that can spark conversation and drive change about issues that matter,” says Founder and Managing Director Kiri Sinclair. “We encourage all staff members to find and get involved in meaningful pro bono work that can also assist personal and professional growth, while knowing that they have made a real difference to their community.”
15 Nov 2017
Hong Kong social venture Luxarity presents Made In Love, a two-week pop up for pre-loved and upcycled luxury fashion items
29 Jan 2021
Sino Group launches Farm Together – an integrated green community project that promotes urban farming and brings the community closer to nature.
12 Dec 2017
The work, which won the fourth Hong Kong Human Rights Arts Prize, examines the human cost of labour in a capitalist world