21 Apr 2023

Carbon Wallet combines beauty and sustainability for Hong Kong’s first multi-group recycling initiative

A recycling station that is part of 'The Beauty in Recycling: Joint Beauty Brand Recycling Programme 2023' led by Carbon Wallet and partners

Carbon Wallet, Hong Kong’s one-stop green lifestyle reward platform, has partnered with six leading beauty brands – Fresh, L’Occitane, The Body Shop, Factiv, EVOLCARE, and Melvita – and recycling partner V Cycle to launch a new recycling programme in celebration of Earth Day 2023. The Beauty in Recycling: Joint Beauty Brand Recycling Programme 2023 is the first of its kind in Hong Kong and reflects a shared commitment to reducing plastic waste in the beauty industry and making sustainability more accessible in Hong Kong.

The programme enhances recycling accessibility with an extensive network of in-store recycling points, and from 20 April to 30 June 2023, consumers can visit over 60 stores from the six participating brands and earn Carbon Wallet (CW) Points by recycling their beauty empties from any brand. To participate, users must drop their empties in the in-store recycling boxes and submit a record of this activity using the Carbon Wallet App. By scanning the QR code on the recycling box, users will instantly receive 100 CW Points and get additional points depending on the type and quantity of recyclables. New users can also receive a free MTR ride when they fill in a brand-specific promo code during registration.

The Beauty in Recycling Programme aims to collect and recycle more than 300,000 empties, save over 11,000kg of carbon emissions (the equivalent of 1 million smartphone charges or the annual carbon absorption of 450 trees), and unlock a special bonus reward from Carbon Wallet once the collective recycling target is reached.

Co-founder of Carbon Wallet, Chester Cheng, said: “This programme is a perfect example of Carbon Wallet’s role as a platform uniting different industry players; we bring consumers and merchants who support sustainability together so that we can achieve more as a community.”

By partnering with V Cycle, a trusted recycling operator that provides job opportunities to the underprivileged, consumers who recycle through this programme are making Hong Kong a more sustainable city both environmentally and socially.

Carbon Wallet’s ongoing mission is to promote a green lifestyle in Hong Kong by motivating individuals to take climate action in an easy, light-hearted way. As a portfolio company of MTR Lab, Carbon Wallet shares the company’s vision of co-creating a carbon-neutral smart community. The company promotes the “Green In, Green Out” principle, where app users are given CW Points for their positive impact on the environment based on scientifically calculated Carbon Savings (‘Green In’), and the rewards they redeem with those points are all eco-friendly (‘Green Out’) to drive the circularity of the entire green ecosystem.

Carbon Wallet aspires to collaborate with stakeholders and co-create a green ecosystem in Hong Kong. The Beauty in Recycling Programme is part of this ongoing commitment to promote sustainable practices. For more information, visit Carbon Wallet’s website or download the app to get started on earning CW Points today.

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