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24 Oct 2022

Blue celebrates fourth anniversary by launching “EasySave” insurance plan

A man and woman sit side-by-side on a pixelated sun

Finding the right insurance saving plan is never easy, especially if you are a newcomer to the market. Blue, the first digital life insurer in Hong Kong, is making it easier with the launch of their new product: “EasySave ES1 Insurance Plan“.

The company recently celebrated its fourth anniversary, and, to mark the occasion, they launched the all-new “EasySave ES1 Insurance Plan”. Designed to be a smart and straightforward savings solution, the plan enables customers to earn stable returns with great flexibility; its low entry premiums, competitive interest rates and highly flexible top-up and withdrawal options promise customers true peace of mind.

“We have been providing customers with comprehensive protection solutions for four years,” said Mr Charles Hung, CEO and Executive Director of Blue, in the company’s announcement. “We are determined to make insurance simpler and easier and that is why our new product, ‘EasySave ES1 Insurance Plan’, is offering our customers a simpler saving insurance option. Alongside the launch of our brand new BlueHK mobile APP, customers can start saving with ease and manage their policies anytime and anywhere, enjoying a seamless digital insurance experience. ‘Blue is that Simple.’”

With a minimum monthly premium standing at only HK$500 and optional top-up capabilities, EasySave is one of Blue’s most flexible plans yet. Customers can enjoy a guaranteed interest rate of up to 1.5% p.a. during the three-year policy period, plus an extra 0.5% p.a. Loyalty Bonus to motivate policyholders to keep up with their saving habits. An additional 0.5% p.a. is available as a Caring Bonus if the policyholder purchases a selected WeCare protection product. Blue is also providing an anniversary promotion offer to new EasySave customers with an extra 2% p.a. crediting interest rate for the first year. Altogether, customers can enjoy up to 4.5% p.a. for the first year, and up to 2.5% p.a. for the second and third years.

With the ability to purchase insurance and manage policies all at the touch of a button on the BlueHK app, getting insurance has never been easier. If you’re looking to get insured and save money at the same time – look no further. EasySave is the insurance plan for you.

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