29 Apr 2021

Blue Becomes the First Insurer to Adopt ‘iAM Smart’ Authentication Ensuring a Further Streamlined Digital Insurance Journey


Blue, the first digital life insurer in Hong Kong, has reaffirmed its commitment to taking complexity out of the personal insurance experience by becoming the first to adopt the ‘iAM Smart’ authentication, providing a digital alternative for customers to verify their identity in a smarter and more convenient way during the online policy application process. It’s just another way that Blue invests in the latest InsurTech to help customers Live Easy.

Blue always keeps customer experience at the digital forefront. By adopting ‘iAM Smart’ authentication, Blue provides customers with an option to remove the hassle of uploading an image of their Hong Kong identity card when they make new online policy applications. Instead, they can verify their identity in just a click within the ‘iAM Smart” mobile app, if they are registered users, resulting in a upgraded seamless digital customer journey with enhanced convenience and flexibility.

‘iAM Smart’ authentication is now available for selected Blue insurance products, including WeMedi Outpatient Protector, which covers seven types of outpatient services anytime throughout the year, as well as WeGuard PharmaEASY Protector, which is the first pharmacy benefit plan in Hong Kong that allows claims for actual pharmacy expenses. To encourage customers to experience the convenience of ‘iAM Smart’ authentication, a first-year discounted premium of HK$138 is offered to ‘iAM Smart’ users when they apply for WeMedi Outpatient Protector. Going forward, the use of ‘iAM Smart’ authentication will also be adopted across other Blue insurance products, delivering consumer-centric digital insurance services for customers.

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