25 Jun 2021

Award wins span agency, individuals and campaigns

The team at Sinclair have been celebrating a number of award wins over the past few weeks. We were awarded silver for “Public Relations Agency of the Year” at Marketing Magazine’s Agency of the Year Awards 2021. This award collectively recognises our incredible agency culture, talented team, creative, bold and result-driven client work, as well our industry leadership.

As an agency, Sinclair is 100% dedicated to building the careers of team members, which is why we could not be more honoured to see two of our talented team members recognised at the Campaign Asia Pacific and PR Week Asia PR Awards Asia 2021. Huge congratulations to our Regional Director Carbo Yu who won “PR Professional of the Year (Agency)”. With the backdrop of economic and social instability over the past year, Carbo’s leadership has helped Sinclair to achieve steady year-on-year revenue growth and we would not be where we are today without her. Another huge congratulations goes to Manager Crystal Leung who won “Young PR Professional of the Year”. With her bright personality and strategic always-on mind-set, Crystal knows how to get results for clients – it is an honour to see Crystal be recognised for her achievements.

We were also delighted to pick up silver for “Best Consumer Launch” at the Campaign Asia Pacific and PR Week Asia PR Awards Asia 2021 with our client FWD Insurance for their ‘vCAN live a good life’ campaign. The strategy deployed involved innovative product positioning and out-of-the-box storytelling. Our work successfully improved FWD’s brand awareness and brand consideration and led to the exceeding of its sales target by over 700%. Well done team!

Speaking of the wins, Sinclair Founder and CEO Kiri Sinclair shares “These awards reflect the work that was carried out in 2020 – a year of disruption and challenge – and therefore they mean so much more to us. I am filled with pride to see two team members be recognised by the industry for their contribution – both could not be more deserving of the titles they have achieved. And to the whole team at Sinclair, thank you for excelling and facing the challenges of the past year with passion, dedication and determination. Well done to you all.”

From the whole team at Sinclair across the region, a big thank you to all our clients, partners and friends for the continuous support. Thank you also to Campaign Asia, PR Week, and Marketing Magazine and their teams of judges for these honours.

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