5 Oct 2021

Audi celebrates new model launch in presence of Cantopop celebrity Ian Chan

German carmaker Audi has launched its all-new electric e-tron GT quattro and RS e-tron GT cars in Hong Kong. With their emotive design, powerful drive and dynamic handling, the vehicles have a maximum range of up to 488 kilometers – a capacity to make more than four round trips from Hong Kong’s southernmost to its northernmost point. Offering drivers increased mobility, the vehicles align with Audi’s mission to produce environmentally friendly vehicles without compromising on performance.

At the recent launch event in Hong Kong, Audi invited Cantopop icon Ian Chan from famous boyband MIRROR to be the brand’s local storyteller. An avid automobile enthusiast who cares about the planet, Ian explained to the audience how the two electric models’ innovative design can fulfil his aspirations and pursuit for sustainable perfection. Regarding adaptability as a core component to success, the multi-faceted artist was surprised by the vehicle’s versatile nature, one that can adapt to different road settings.

The event also featured three other Audi storytellers via video – actor Tom hardy, singer Janelle Monáe and designer Stella McCartney. Although of a different background, the storytellers all share one thing in common: a desire to protect Mother Nature. Sharing similar values to those of Audi, these storytellers were the perfect match to represent Audi’s latest launch.

Presenting its latest electric spearhead, Audi also brought its brand pavilion – the House of Progress, all the way from IAA Mobility 2021 in Germany, allowing local car enthusiasts to get a comprehensive picture of how Audi shapes mobility for both the present and future. Audi enthusiasts were given the one-off opportunity to experience the future of mobility at the House of Progress in ifc mall.

Joining remotely, Giorgio Delucchi, Head of Sales China and Hong Kong at AUDI AG and Chief Representative of AUDI AG Hong Kong Office defined the new vehicles as setting a “new era,” combining eco-conscious driving with efficiency, the perfect match for sustainably minded drivers with a flair for aesthetics and adrenaline.

The Audi e-tron GT quattro and Audi RS e-tron GT quattro are available in Hong Kong, starting from HKD1,398,000 and HKD1,998,000 respectively.

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