Art For Everyone @HKMoA is a city-wide art campaign that features artwork from the Hong Kong Museum of Art (HKMoA) across Hong Kong’s 18 districts. Between 23 March and 23 May 2021, 100 images of artwork selected from the HKMoA’s collection will be showcased on over 260 billboards, digital displays and transport hubs, in public outdoor and indoor spaces, presenting art for everyone, everywhere across the city.
A first for Hong Kong, the campaign is introduced by and in celebration of the 30th anniversary of the not-for-profit organisation Friends of Hong Kong Museum of Art, established to support and promote the activities of HKMoA. The 100 images represented in the campaign include artworks from the Museum’s four core collections: Chinese Antiquities, Chinese Painting and Calligraphy, China Trade Art, and Modern and Hong Kong Art.
Art for Everyone @HKMOA is sponsored by Henderson Land Group, ZS Hospitality Group, VSFG and The Chu Foundation. The campaign is also supported by over 40 organisations that are generously offering their services and display locations with Art-Partners as the Campaign Director. The full list of artworks display locations and programme details will be announced in late February. Engage with the campaign via www.artforeveryone.hk or follow @FriendsHKMoA on social media platforms.
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