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13 Jun 2016

Arnold Classic Asia Multi-Sport Festival appoints Sinclair to lead integrated public relations in Asia

Arnold Classic Asia appoints Sinclair Communications - featured image

Arnold Classic Asia Multi-Sport Festival has appointed Sinclair Comms as agency partner to develop and lead an Integrated Public Relations campaign in Asia.

Sinclair’s mandate is to drive awareness of the inaugural Arnold Classic Asia, to be hosted in Hong Kong on 19-21 August 2016, positioning the festival for the whole family, while building a community of fitness, health and wellness in the region. The large-scale event, the first in Asia after being established 40 years ago and has presence on 6 continents, will host international sports celebrities and awe-inspiring performances as well as opportunities for the public to get involved in a range of physical endeavours. An initiative of Arnold Schwarzenegger, the festival celebrates sports, fitness and health by bringing together professionals, amateurs and enthusiasts in an atmosphere of competition, learning and sharing.

Managing Director of Sinclair Kiri Sinclair, said: “Sinclair are PR experts in the cultural arena and are passionate about championing Hong Kong’s thriving hub of health, fitness and wellness. Hong Kong is getting fitter and it is an exciting time for us to be working with a world leading multi-sport festival that will only further encourage every Hong Konger to get with the programme, from kids and students to parents and fitness fanatics.”

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