PR Account Director – Beijing

Hong Kong, Full-Time, 27 May 2019

As a Director, you take responsibility in upholding the agency’s culture and values at all times and position the business at the forefront of the industry. You develop a strong growth strategy and take leadership of driving new business through the development of new and current client relationships, and represent the agency to foster business relationships in the region and to build strong networks across brands, government and other stakeholders. You manage key client relationships, working with account teams to develop creative and insight driven strategy. You also mentor colleagues for best practice, always ensuring agency processes and procedures are understood and followed, while assisting with recruitment of excellent talent and encouraging key team members to grow their careers with the agency.


  • Planning and execution of integrated PR strategies for brands
  • Devise creative integrated campaigns
  • Craft impactful messaging for press releases, social media and marketing
  • Client timelines and expectations monitoring
  • Proactive media and influencer engagement
  • Handling of top-tier local, regional and international media enquiries and photo shootings
  • PR and marketing event management
  • Social media content and platform management
  • Knowledge of KOLs and influencer marketing
  • Strong media and KOL network
  • Brand monitoring, analysis and reporting
  • Proposal development for new business leads


  • 10+ years of PR or relevant industry experience
  • Bachelor’s degree, or above, in communications, journalism or related field
  • Native English or Chinese speaker with excellent oral and written communication skills
  • Strong networking, communication and presentation skills
  • Established media and KOL contacts would be an advantage
  • Proficient in MS Office
  • Proactive, creative, enthusiastic team player
  • High attention to details and accuracy
  • Experience in social media management

Please send your cover letter and CV with expected salary by clicking Apply Now.

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