We influence across industries

12 Oct 2017
Kevin Lam


Since our foundation in 2009, Sinclair has grown into one of the region’s leading independent integrated PR agencies with a team of around 40 across offices in Hong Kong and Shanghai. We started out as a boutique lifestyle PR agency focused on travel, hospitality and F&B – now we represent clients across a wide spectrum of industry sectors, from corporate to consumer. Our growth has been steady and organic, which inevitably has seen an expansion of the sectors we work in as people come into the team with their own passions and areas of expertise. Simultaneously, as we embrace new technologies, our integrated service offering has grown to incorporate influencer marketing, multimedia and a full suite of digital marketing services.

We work across industry and sector with one goal in mind: to create business impact for our clients through persuasive storytelling. Our expert team of strategists deliver seamlessly integrated PR programmes that ensure brands are shaping the conversations that matter. We craft stories that are adaptable across different platforms, from traditional media to social and digital. As a result, our work increases traction through persuasive calls to action, and builds the ideal consumer road map from awareness to engagement, from loyalty to advocacy.

Communication is a two-way street. We are experts at creating interactive content with viral potential, empowering the audience to get actively involved with the conversation. As the chairman of Alibaba, Jack Ma, said, “Today, making money is very simple. But making sustainable money while being responsible to society and improving the world is very difficult.” Sinclair understands that any brand in any industry is never looking just for short-term results –for brands to remain financially and culturally sustainable, we set up a communication cycle, bringing feedback from target audiences back to our clients, helping them to evolve strategically, and stay ahead of any trends. Communication is not only B2C, however. We broaden conversations to include a B2B perspective, always looking to initiate meaningful brand collaborations. Brand partnerships are an effective way of maximizing exposure online and offline, meaning a brand’s influence can be felt across industry.

We influence across industry diagram EN

Our passion, understanding of the market, knowledge and experience across various industries – including travel and tourism, hospitality, art, design and culture, technology, F&B, e-commerce, retail, and more – allow us to create a more meaningful market influence.

The team at Sinclair prides itself on keeping one step ahead of market trends and audience behavior. Our ability to embrace change, coupled with our bold approach to brand communications, builds value, inspires action, changes opinion and grows reputation.

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