2016: The year that was

28 Dec 2016

As the year comes to an end, we take a look back in awe at how much fun can be had in just 12 months. Sinclair has had an action-packed 2016.

Over the year we have:

  • Inspired travellers with tourism campaigns, launches for hotels and airlines and reputation management for some of the best-known brands in the travel industry
  • Encouraged loyalty and driven sales for local and international consumer brands across the fashion, beauty, FMCG and wellness sectors
  • Built reputation for professional services, design, architecture and education firms
  • Driven anticipation, excitement and attendance to large-scale consumer events – an international art fair, a local art festival, Hong Kong’s Biennale, a restaurant festival and a multi-sport festival
  • Embraced some of Asia’s top public and private exhibitions, further strengthening our art and culture PR credentials

Our community outreach – what we call “Work for Good” – has included pro-bono PR support for Ocean Recovery Alliance, Grate Art, Heep Hong Society, GIFT, and Papinee World.  We also believe it is our responsibility to support the development of our profession locally, and our team members have taken an active leadership roles in the Council of PR Firms of Hong Kong and The Marketing Society Asia.

Over 2016, our team has grown to 25 PR professionals. Our Shanghai office opened in June in response to our clients’ requests to support them with our unique PR philosophy in the mainland market.

The high quality of our work has been acknowledged as industry-leading, with 16 awards and seven short-listings this year alone.  The Gold Standard Award from Public Affairs Asia for Consultancy of the Year was the cherry on top. As a Hong Kong-born independent agency that has grown organically over the last seven years, these achievements mean so much to us, and we’re excited to see what the year ahead holds.

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