Events have always been an important aspect of integrated communications strategy, however with social distancing in place we need to revisit how we deliver brand experiences and messaging. As we get more comfortable with online event formats, it’s now time to get more confident in our creativity for these events.
There are now many virtual event formats that engage our audiences without bringing people together physically, the questions is, which one is best to meet your communications objectives. At Sinclair, we’ve had a lot of experience over the last year delivery branded virtual events to ensure our clients are connecting with their audiences effectively. These events have included Johnnie Walker’s Instagram live virtual tasting, Tricor Hong Kong’s virtual press conference, Crafts on Peel’s virtual exhibition tour for media, and ART Power HK’s online talks programme, to name a few. We’ve also supported clients with hybrid festivals and conferences, including The Hong Kong International Literary Festival’s hybrid festival of live and online author events, and TravelRevive, the hybrid MICE event powered by Singapore Tourism Board. As you can see, virtual events can cover a wide range of activities and formats, from video conferencing to broadcasting, live streaming to social media.
Tips for ensuring successful virtual brand event
Every client, subject, audience and objective is different, so each event requires a strategic approach – there’s no ‘one size fits all’. There are, however, some key best practice tips no matter your event format. Here are the top five tips to consider when organising a virtual brand event.
A recent Condé Nest survey reviled that 90% of respondents would be interested in virtual events even event when live events are possible again, meaning that skills developed during this time are likely to be relevant for the long term. This is only the beginning of virtual and hybrid events, and we look forward to seeing how they evolve in 2021 and beyond. If you’d like to speak to us about managing your virtual event, get in touch with us here.