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A prosperous outlook for China’s tourism and culture industries

China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.

Ken Lyu · 26 Mar 2021

Expectations vs Reality: working in the communications industry

As a Gen Z new joiner in an entry-level position at Sinclair, Monika shares the differences between her expectations and the reality of working in the communications industry, especially when starting out during the COVID-19 era.

Monika Marczuk · 26 Feb 2021

Working with influencers in the ‘new normal’

The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.

Joyce Lai Sinclair Joyce Lai · 28 Jan 2021

Going online: How to ensure a successful virtual brand event

The pandemic has presented many barriers in personal and work situations, including the planning and execution of physical events, resulting in a shift to virtual events. This article looks at how brands can execute virtual events successfully.

Vivian Tsang - Sinclair Vivian Tsang · 20 Jan 2021

A roaring start to the 20s: A force of change is upon us

What have brand leaders learnt and what do we do next? The 20s roared in with intensity and a very clear message: everything is about to change.  For businesses around the world, a quick reaction was the key to survival. Pivot, adapt, reinvent, go digital. Find a way to keep the business afloat, supply lines […]

Kiri Sinclair · 24 Dec 2020

Pivot & Adapt: How to stay relevant when the world has changed around you 

With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.

Holly Chan - Sinclair Holly Chan · 21 Dec 2020

Better understand audiences to come out of COVID-19 Stronger

One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.

Rosanna Herries - Sinclair Rosanna Herries · 26 Nov 2020

How to work with media: Pragmatic tips from someone with experience on both sides of the desk

Pragmatic tips for PR professionals when working with journalists, provided by someone with experience working on both sides of the desk.

Adrian Lo - Sinclair Adrian Lo · 6 Nov 2020

What global travel and tourism brands can learn from China’s Golden Week

China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.

Ken Lyu · 21 Oct 2020
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