Insights

ALL

Reputation and trust in the digital age

We live in a multi-screen world. The way we consume and retain information evolves daily alongside innovations in technology. With the increase of information streams, we cannot be naïve by expecting all sources to be 100% authentic. Every company can be a media company as long as they have a good story. The question we […]

Sai Roshini Daswani · 17 Oct 2019

Why Doing Good Makes Great Sense

Brand Purpose is a hot topic of conversation these days, but what is it exactly and why is it important to a successful brand strategy? A powerful brand purpose is the guiding star for how a company intends to change the world for the better. It justifies a company’s existence beyond acting purely as a […]

Stephen Millikin - COO Sinclair Stephen Millikin · 19 Sep 2019
Sinclair Insights - How China Inc can build positive PR - Oliver Pearce

How China Inc. can build positive PR overseas

As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.

Oliver Pearce Sinclair Oliver Pearce · 10 Jul 2019
Sinclair insights - How to write a killer press release - Adrian Lo

How to write a killer press release

Even in our digital age, a well-written release can be beneficial for your brand. Adrian Lo shares the secrets on how to write a press release with punch.

Adrian Lo - Sinclair Adrian Lo · 4 Jun 2019

Putting the ‘R’ in PR: 4 tips to ensure public relations success

Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.

Janet Chan - Sinclair Janet Chan · 6 May 2019
Proving the value of PR: How can public relations be measured - Public relations measurement

Proving the value of PR: how can public relations be measured?

As the scope of public relations keeps evolving, so too does the way we evaluate what we do. Carbo Yu takes a closer look at PR measurement.

Carbo Yu - Sinclair Carbo Yu · 24 Apr 2019
Stories in motion: how to turn your next event into a powerful storytelling tool for your brand - featured image

Stories in motion: how to turn your next event into a powerful storytelling tool for your brand

When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.

Jessica Man - Sinclair Jessica Man · 3 Apr 2019

Greater Bay Area: The opportunity and challenge for Hong Kong public relations consultants

How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.

Kevin Lam - Sinclair Kevin Lam · 21 Mar 2019

Trends we’re looking out for in the Year of the Pig

As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?

Kiri Sinclair · 31 Jan 2019
Let's stay in touch Let's Stay in touchLet's Stay in touch

[recaptcha]

Top







Sinclair