Even in our digital age, a well-written release can be beneficial for your brand. Adrian Lo shares the secrets on how to write a press release with punch.
Adrian Lo · 4 Jun 2019
Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.
Janet Chan · 6 May 2019
As the scope of public relations keeps evolving, so too does the way we evaluate what we do. Carbo Yu takes a closer look at PR measurement.
Carbo Yu · 24 Apr 2019
When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.
Jessica Man · 3 Apr 2019
How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.
Kevin Lam · 21 Mar 2019
As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?
Kiri Sinclair · 31 Jan 2019
What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.
Holly Chan · 23 Nov 2018
Luxury brands in China are at a fork in the road. Rachel Zhou explains.
Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?
Nik Addams · 9 Oct 2018
