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WeChat for brands: informal tips for those getting started on the platform

When seeking to expand in the Chinese market, brands consider several factors. In Mainland China, there is one that goes above all others: online presence.

Niki Zheng · 13 Sep 2021

Enticing media with engaging press releases: an informal manual

Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.

Raphael Blet · 31 Aug 2021

Employee engagement: a pillar to business success

Our Senior HR Manager Apple Galope discusses changes in the workplace amid the pandemic and examines the importance of employee engagement.

Apple Galope Sinclair Apple Galope · 27 Aug 2021

Sinclair’s Roaring Lions

Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.

Burton-Leung Burton Leung · 26 Jul 2021

Storytelling with the Right Content and the Right Context

‘Content is King’ was once a buzzing catchphrase among communications agencies and PR professionals. Then came ‘Context is Queen’. Are these ‘rules’ still relevant in marketing strategy today?

Carbo Yu - Sinclair Carbo Yu · 19 Jul 2021

Learnings from Hong Kong’s COVID-19 vaccination incentive campaigns

Sinclair Regional Director Jessica Man takes a look at vaccination incentive campaigns and explores how strategic communications helped boost public confidence.

Jessica Man - Sinclair Jessica Man · 5 Jul 2021

How can RED help brands conduct social campaigns effectively in 2021?

Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.

Valerie Wang · 27 May 2021
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The importance of evaluating brand storytelling

Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.

Natalie Chan · 17 May 2021
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Here’s how to prepare your Facebook Ads for the iOS 14.5 privacy update

The iOS 14.5 update is here, and Apple users will be asked to grant permission to be tracked across apps and websites. It’s going to be a challenge as Facebook Ads might be directly impacted by this update. So, what should you expect from this update?

Jayson Chau · 27 Apr 2021
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