One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.
Pragmatic tips for PR professionals when working with journalists, provided by someone with experience working on both sides of the desk.
China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.
If your brand has presence in China, it might be time to consider getting a Douyin account, one of the most popular social media platforms in the world. But what is it, and how can it be successful?
A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.
To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.
Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.
To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.
Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.