Insights

Despite of the long-term impact of the Covid-19 pandemic, the Asia Pacific region is on a positive path to recovery and achieving economic stability. China rose out of the pandemic slump and recorded 8% GDP growth in 2021, but this period of recovery is still full of uncertainties, as there have been waves of outbreaks […]

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ‘Business in the post-COVID era’.

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore the ‘Fan Economy’.

Since 2020, the way in which people communicate has changed drastically, with the pandemic accelerating already well-established communication trends. As an example, active social media users worldwide increased from 3.4 billion in 2018 to 4.6 billion in 2021 alone according to We Are Social and Hootsuite, and in China alone, social media use post-COVID increased […]

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we discuss the Metaverse.

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ESG.

At this time last year, much was written about how life and business had been changed as a result of the pandemic.  We had hopes for a return to our pre-pandemic lives; a state of normalcy that would allow us to gather, travel, dine, and shop as we had in the past, but with brands […]

The ‘fan economy’ refers to a marketing strategy in which revenue is mainly driven by the fans of the celebrities and their endorsements. In her insights article, Holly Chan looks in to how fan economies can be utilised.

Working in PR can be stressful, even more during economic downturns. Sai Roshini Daswani, Sinclair Director Client Strategy APAC – shares her key insights on what steps industry professionals can take to create a healthy PR agency environment.