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What global travel and tourism brands can learn from China’s Golden Week

China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.

Ken Lyu · 21 Oct 2020

Does your brand need a Douyin Account?

If your brand has presence in China, it might be time to consider getting a Douyin account, one of the most popular social media platforms in the world. But what is it, and how can it be successful?

Nathan Li Nathan Li · 16 Oct 2020

Five top tips for successful story pitching

A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.

Nikki McLucas Sinclair Nikki McLucas · 15 Sep 2020
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Facebook Advertising is more than boosting a post

To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.

Zoe Cheung Sinclair Zoe Cheung · 4 Sep 2020

Let’s get emotional

Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.

Carbo Yu - Sinclair Carbo Yu · 28 Aug 2020

Five essential digital marketing tools to grow your online business

To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.

Jayson Chau Sinclair Jayson Chau · 18 Aug 2020

Creating business impact requires clearly defined objectives

Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.

Sai Roshini Daswani · 31 Jul 2020

PR for Good: Contribute to the community with purpose

Since the start of the COVID-19 pandemic, a question from within ourselves has constantly arisen: what can we do to help our local communities, especially if we’re not frontline workers?

Carbo Yu - Sinclair Carbo Yu · 5 Jul 2020

Creating a crisis-resilient organisation: After COVID-19, are you prepared for the next crisis?

As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.

Annabel Lee - Sinclair Annabel Lee · 29 Jun 2020
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