When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.
Jessica Man · 3 Apr 2019
How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.
Kevin Lam · 21 Mar 2019
As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?
Kiri Sinclair · 31 Jan 2019
What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.
Holly Chan · 23 Nov 2018
Luxury brands in China are at a fork in the road. Rachel Zhou explains.
Rachel Zhou · 6 Nov 2018
Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?
Nik Addams · 9 Oct 2018
A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.
How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.
Eleanor Porter · 24 May 2018
The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world
Nikki McLucas · 2 Feb 2018
