The ‘fan economy’ refers to a marketing strategy in which revenue is mainly driven by the fans of the celebrities and their endorsements. In her insights article, Holly Chan looks in to how fan economies can be utilised.
Working in PR can be stressful, even more during economic downturns. Sai Roshini Daswani, Sinclair Director Client Strategy APAC – shares her key insights on what steps industry professionals can take to create a healthy PR agency environment.
When seeking to expand in the Chinese market, brands consider several factors. In Mainland China, there is one that goes above all others: online presence.
Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.
Our Senior HR Manager Apple Galope discusses changes in the workplace amid the pandemic and examines the importance of employee engagement.
Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.
‘Content is King’ was once a buzzing catchphrase among communications agencies and PR professionals. Then came ‘Context is Queen’. Are these ‘rules’ still relevant in marketing strategy today?
Sinclair Regional Director Jessica Man takes a look at vaccination incentive campaigns and explores how strategic communications helped boost public confidence.
Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.