As the COVID-19 crisis continues to impact economies worldwide, many companies have taken extraordinary steps to protect their financial and physical assets. But when a significant portion of the workforce is working remotely to comply with governmental guidelines, one asset, perhaps the most important, is often overlooked and left in jeopardy—talent.
This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.
Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.
With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]
We live in a multi-screen world. The way we consume and retain information evolves daily alongside innovations in technology. With the increase of information streams, we cannot be naïve by expecting all sources to be 100% authentic. Every company can be a media company as long as they have a good story. The question we […]
Brand Purpose is a hot topic of conversation these days, but what is it exactly and why is it important to a successful brand strategy? A powerful brand purpose is the guiding star for how a company intends to change the world for the better. It justifies a company’s existence beyond acting purely as a […]
As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.
Even in our digital age, a well-written release can be beneficial for your brand. Adrian Lo shares the secrets on how to write a press release with punch.
Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.