Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.
Since the start of the COVID-19 pandemic, a question from within ourselves has constantly arisen: what can we do to help our local communities, especially if we’re not frontline workers?
As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.
Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]
Retail brands are assessing the best timing for resuming their marketing and communications efforts and activating recovery strategies. With conventional tactics out the window and marketers navigating a new normal, we consider what retail brands in Hong Kong can do now to engage with their audiences and create impact for their businesses. Brands that were […]
As the COVID-19 crisis continues to impact economies worldwide, many companies have taken extraordinary steps to protect their financial and physical assets. But when a significant portion of the workforce is working remotely to comply with governmental guidelines, one asset, perhaps the most important, is often overlooked and left in jeopardy—talent.
This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.
Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.
With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]