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A boat floats on the river in Nanjing, China. Residential housing in the background.

ESG in China: What brands should know

A deep dive in to how brands in China can demonstrate their commitments to ESG and implement into their marketing strategy and communications.

Zongzong Yuan · 26 Jul 2022
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Best engagement practices on Chinese social media platform RED

RED is one of China’s foremost fashion and luxury shopping social media platforms. The rapidly growing platform provides great opportunities for global and local brands to increase their awareness in China. How can brands build and increase engagement to win on RED?

Astrid Astrid Wu · 23 Jun 2022
The Sinclair team represented by animated avatars.

13 Years of Gratitude

Sinclair celebrates its 13th Anniversary with gratitude. Founder and CEO Kiri Sinclair asks the team to share what they are grateful for.

Kiri Sinclair · 17 Jun 2022

Arts & Culture in China: How to win the hearts of the new generation

The rise of “arts and culture” consumers in China is driving major lifestyle changes and reshaping the consumer world. How can your brand use arts and culture to better engage audiences?

Nina Ni · 30 May 2022

China’s 2022 “Two Sessions”: Setting The Tone For Full Recovery And Beyond

Despite of the long-term impact of the Covid-19 pandemic, the Asia Pacific region is on a positive path to recovery and achieving economic stability. China rose out of the pandemic slump and recorded 8% GDP growth in 2021, but this period of recovery is still full of uncertainties, as there have been waves of outbreaks […]

Ken Lyu · 7 Apr 2022

Conversations That Matter: the Post-COVID Era

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ‘Business in the post-COVID era’.

Sinclair · 25 Feb 2022

Conversations That Matter: Fan Economy communications trends

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore the ‘Fan Economy’.

Sinclair · 25 Feb 2022

Key social media trends APAC marketers must know to make a business impact

Since 2020, the way in which people communicate has changed drastically, with the pandemic accelerating already well-established communication trends. As an example, active social media users worldwide increased from 3.4 billion in 2018 to 4.6 billion in 2021 alone according to We Are Social and Hootsuite, and in China alone, social media use post-COVID increased […]

Karena Poon · 25 Feb 2022

Conversations That Matter: Communications trends in the Metaverse

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we discuss the Metaverse.

Sinclair · 24 Jan 2022
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