Insights

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Should brands leverage the ‘Fan Economy’?

The ‘fan economy’ refers to a marketing strategy in which revenue is mainly driven by the fans of the celebrities and their endorsements. In her insights article, Holly Chan looks in to how fan economies can be utilised.

Holly Chan - Sinclair Holly Chan · 12 Nov 2021

Four mental health questions PR professionals should consider

Working in PR can be stressful, even more during economic downturns. Sai Roshini Daswani, Sinclair Director Client Strategy APAC – shares her key insights on what steps industry professionals can take to create a healthy PR agency environment.

Sai Roshini Daswani · 19 Oct 2021

WeChat for brands: informal tips for those getting started on the platform

When seeking to expand in the Chinese market, brands consider several factors. In Mainland China, there is one that goes above all others: online presence.

Niki Zheng · 13 Sep 2021

Enticing media with engaging press releases: an informal manual

Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.

Raphael Blet · 31 Aug 2021

Employee engagement: a pillar to business success

Our Senior HR Manager Apple Galope discusses changes in the workplace amid the pandemic and examines the importance of employee engagement.

Apple Galope Sinclair Apple Galope · 27 Aug 2021

Sinclair’s Roaring Lions

Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.

Burton Leung · 26 Jul 2021

Storytelling with the Right Content and the Right Context

‘Content is King’ was once a buzzing catchphrase among communications agencies and PR professionals. Then came ‘Context is Queen’. Are these ‘rules’ still relevant in marketing strategy today?

Carbo Yu - Sinclair Carbo Yu · 19 Jul 2021

Learnings from Hong Kong’s COVID-19 vaccination incentive campaigns

Sinclair Regional Director Jessica Man takes a look at vaccination incentive campaigns and explores how strategic communications helped boost public confidence.

Jessica Man - Sinclair Jessica Man · 5 Jul 2021

How can RED help brands conduct social campaigns effectively in 2021?

Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.

Valerie Wang · 27 May 2021
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