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Putting the ‘R’ in PR: 4 tips to ensure public relations success

Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.

Janet Chan - Sinclair Janet Chan · 6 May 2019
Proving the value of PR: How can public relations be measured - Public relations measurement

Proving the value of PR: how can public relations be measured?

As the scope of public relations keeps evolving, so too does the way we evaluate what we do. Carbo Yu takes a closer look at PR measurement.

Carbo Yu - Sinclair Carbo Yu · 24 Apr 2019
Stories in motion: how to turn your next event into a powerful storytelling tool for your brand - featured image

Stories in motion: how to turn your next event into a powerful storytelling tool for your brand

When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.

Jessica Man - Sinclair Jessica Man · 3 Apr 2019

Greater Bay Area: The opportunity and challenge for Hong Kong public relations consultants

How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.

Kevin Lam - Sinclair Kevin Lam · 21 Mar 2019

Trends we’re looking out for in the Year of the Pig

As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?

Kiri Sinclair · 31 Jan 2019
Digital PR - Holly Chan Sinclair Insights

How to put the ‘digital’ into digital PR

What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.

Holly Chan - Sinclair Holly Chan · 23 Nov 2018
The big dilemma facing luxury brands in China right now - Rachel Zhou Sinclair featured image

The big dilemma luxury brands in China are facing right now

Luxury brands in China are at a fork in the road. Rachel Zhou explains.

Rachel Zhou Rachel Zhou · 6 Nov 2018
What you need to know about content marketing - Sinclair

What you need to know about content marketing

Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?

Nik Addams - Sinclair Nik Addams · 9 Oct 2018
Insights: Why artificial intelligence needs a human personality

Why artificial intelligence needs a human touch

A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.

Sinclair · 19 Jun 2018
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