Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.
As the scope of public relations keeps evolving, so too does the way we evaluate what we do. Carbo Yu takes a closer look at PR measurement.
When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.
How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.
As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?
What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.
Luxury brands in China are at a fork in the road. Rachel Zhou explains.
Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?
A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.