Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.
The pandemic has presented many barriers in personal and work situations, including the planning and execution of physical events, resulting in a shift to virtual events. This article looks at how brands can execute virtual events successfully.
A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.
Nikki McLucas · 15 Sep 2020
As a business that relies on having a talented team, a successful PR agency is one that attracts and retains the right people.
Kiri Sinclair · 27 Oct 2017
Francisca Geitner reflects on eight fast-paced months as part of #TeamAwesome, a dream gig for a Hong Kong PR intern.
It’s been an eventful 2016 for Sinclair, from winning industry awards to expanding into Mainland China with a dedicated Shanghai office and team. Founder and Managing Director Kiri Sinclair reflects on the independent PR agency’s key achievements.
Kiri Sinclair · 3 Oct 2016
What’s it like crossing over into public relations as a journalist? Adrian Lo has made the leap, and reveals more
Former intern Sam Yeung shares his four insider tips on how to make the most of your PR internship.
The first week in a new office can be pretty daunting. Here’s how to make the most of your first week as a PR intern, and learn a thing or two along the way
Leona Ng reflects on what she loves about working in Sinclair’s team-first environment
