China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.
In integrated campaigns, content is king. Candice Leung looks at three key points to remember when creating a content marketing strategy for a travel brand
Customisation will make a big impact in the travel and tourism sector in 2017, writes Kevin Lam, requiring more nuanced in PR and social media
Candice Leung shares her top tips on how millennials and baby boomers can enjoy travel together
