As an integrated communications agency, the team at Sinclair understand that creativity is the cornerstone that creates impact.
At Sinclair, we influence through a strategic approach to integrated public relations that is focused on organisational or business objectives.
No matter your field, it always pays to know how to multitask. Candice Leung shares her tops tips
From the way you dress to what you say and how you say it, a PR always needs to make sure their actions suit the occasion. Adrian Lo explains
Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.
As the PR industry evolves into the new mobile and digital reality, the skill set of PR and communications professionals is being revisited. But the one thing that will never change is the need to be curious.
It’s something we do every single day, but there’s definitely a right way to do it. Daniella Lopez guides us through the art of effective emailing.
Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts
Janet Chan shares her tips on how to tell an effective story – and why it matters
A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains