From the way you dress to what you say and how you say it, a PR always needs to make sure their actions suit the occasion. Adrian Lo explains
Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.
As the PR industry evolves into the new mobile and digital reality, the skill set of PR and communications professionals is being revisited. But the one thing that will never change is the need to be curious.
It’s something we do every single day, but there’s definitely a right way to do it. Daniella Lopez guides us through the art of effective emailing.
Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts
Janet Chan shares her tips on how to tell an effective story – and why it matters
A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains
There’s never a bad time to network. Snowy Tang shares her top tips on how to make the most of any encounter
Rise above the noise by pulling at the heartstrings. Jackie Dunn explains the power of emotions in a content marketing campaign
The only certainty in our increasingly complex and interconnected world is uncertainty. Anticipate the worst and have a crisis plan ready – with digital included. Matt Brady explains