Tag: Technology

WeChat for brands: informal tips for those getting started on the platform

When seeking to expand in the Chinese market, brands consider several factors. In Mainland China, there is one that goes above all others: online presence.

Niki Zheng · 13 Sep 2021
The big dilemma facing luxury brands in China right now - Rachel Zhou Sinclair featured image

The big dilemma luxury brands in China are facing right now

Luxury brands in China are at a fork in the road. Rachel Zhou explains.

Sinclair · 6 Nov 2018
Insights: Why artificial intelligence needs a human personality

Why artificial intelligence needs a human touch

A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.

Sinclair · 19 Jun 2018
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