As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.
Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]
Janet Chan shares her insight from a PR project that took place in both Hong Kong and Shenzhen
Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should
How do you tailor a communications plan for smaller companies as compared to larger corporations? Sai Roshini Daswani discusses