Tag: Strategy

Urban Dialogue by Farrells

Border talk: What a Hong Kong PR needs to know about working in China

Janet Chan shares her insight from a PR project that took place in both Hong Kong and Shenzhen

Janet Chan · 28 Oct 2016

What is native advertising, and why does it matter in PR?

Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should

Kevin Lam · 27 Jul 2016

Not to scale: Working with PR clients of any size

How do you tailor a communications plan for smaller companies as compared to larger corporations? Sai Roshini Daswani discusses

Sai Roshini Daswani · 22 Apr 2016
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