Tag: Strategy

Creating a crisis-resilient organisation: After COVID-19, are you prepared for the next crisis?

As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.

Annabel Lee · 29 Jun 2020

Consumer Marketing: Navigating the ‘new normal’

Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]

Leanne Mullineux Sinclair Leanne Mullineux · 24 Jun 2020
Urban Dialogue by Farrells

Border talk: What a Hong Kong PR needs to know about working in China

Janet Chan shares her insight from a PR project that took place in both Hong Kong and Shenzhen

Janet Chan · 28 Oct 2016

What is native advertising, and why does it matter in PR?

Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should

Kevin Lam · 27 Jul 2016

Not to scale: Working with PR clients of any size

How do you tailor a communications plan for smaller companies as compared to larger corporations? Sai Roshini Daswani discusses

Sai Roshini Daswani · 22 Apr 2016
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