A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.
Along with a flair for media and influencer engagement, we have a passion for building market relevant brand narratives. This is how we influence the story.
Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.
The future of content is looking increasingly like a post-literal one. Emma Williamson explains why you should be harnessing the power of video to tell your brand story
Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others
Janet Chan shares her tips on how to tell an effective story – and why it matters
There’s no better way to tell a story than with effective imagery. Sai Roshini Daswani shares her insight into the power of visual content.
A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains
In integrated campaigns, content is king. Candice Leung looks at three key points to remember when creating a content marketing strategy for a travel brand
Telling a good story is at the core of the PR profession, but it’s an art form that needs to be mastered have the right impact. Ridley Cheung takes us through the steps of creating a brand story with impact