‘Content is King’ was once a buzzing catchphrase among communications agencies and PR professionals. Then came ‘Context is Queen’. Are these ‘rules’ still relevant in marketing strategy today?
We live in a multi-screen world. The way we consume and retain information evolves daily alongside innovations in technology. With the increase of information streams, we cannot be naïve by expecting all sources to be 100% authentic. Every company can be a media company as long as they have a good story. The question we […]
Even in our digital age, a well-written release can be beneficial for your brand. Adrian Lo shares the secrets on how to write a press release with punch.
When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.
A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.
Along with a flair for media and influencer engagement, we have a passion for building market relevant brand narratives. This is how we influence the story.
Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.
The future of content is looking increasingly like a post-literal one. Emma Williamson explains why you should be harnessing the power of video to tell your brand story
Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others
Janet Chan shares her tips on how to tell an effective story – and why it matters