The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.
Joyce Lai · 28 Jan 2021
If your brand has presence in China, it might be time to consider getting a Douyin account, one of the most popular social media platforms in the world. But what is it, and how can it be successful?
To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.
Zoe Cheung · 4 Sep 2020
To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.
Jayson Chau · 18 Aug 2020
Retail brands are assessing the best timing for resuming their marketing and communications efforts and activating recovery strategies. With conventional tactics out the window and marketers navigating a new normal, we consider what retail brands in Hong Kong can do now to engage with their audiences and create impact for their businesses. Brands that were […]
Jessica Man · 1 Jun 2020
Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.
Jayson Chau · 16 Apr 2020
With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]
We live in a multi-screen world. The way we consume and retain information evolves daily alongside innovations in technology. With the increase of information streams, we cannot be naïve by expecting all sources to be 100% authentic. Every company can be a media company as long as they have a good story. The question we […]
Sai Roshini Daswani · 17 Oct 2019
The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world
Nikki McLucas · 2 Feb 2018
In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand
