Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.
As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.
Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.
As the scope of public relations keeps evolving, so too does the way we evaluate what we do. Carbo Yu takes a closer look at PR measurement.
From micro-influencers to big data and everything in between, our experts weigh in on what the PR world will look like in 2018
Sinclair has had an action-packed 2016. Founder and Managing director Kiri Sinclair reflects on some of the key events that shaped the year
What’s it like crossing over into public relations as a journalist? Adrian Lo has made the leap, and reveals more
Janet Chan outlines four key things to consider when doing PR through social media
How do you tailor a communications plan for smaller companies as compared to larger corporations? Sai Roshini Daswani discusses
What exactly is a press trip, and what makes a good one?