With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.
One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.
Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.
Carbo Yu · 28 Aug 2020
As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.
Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.
As the scope of public relations keeps evolving, so too does the way we evaluate what we do. Carbo Yu takes a closer look at PR measurement.
Carbo Yu · 24 Apr 2019
From micro-influencers to big data and everything in between, our experts weigh in on what the PR world will look like in 2018
Sinclair has had an action-packed 2016. Founder and Managing director Kiri Sinclair reflects on some of the key events that shaped the year
Kiri Sinclair · 28 Dec 2016
What’s it like crossing over into public relations as a journalist? Adrian Lo has made the leap, and reveals more
Janet Chan outlines four key things to consider when doing PR through social media
