Tag: Public Relations

Better understand audiences to come out of COVID-19 Stronger

One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.

Rosanna Herries - Sinclair Rosanna Herries · 26 Nov 2020

Let’s get emotional

Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.

Carbo Yu - Sinclair Carbo Yu · 28 Aug 2020
Sinclair Insights - How China Inc can build positive PR - Oliver Pearce

How China Inc. can build positive PR overseas

As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.

Oliver Pearce · 10 Jul 2019

Putting the ‘R’ in PR: 4 tips to ensure public relations success

Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.

Janet Chan · 6 May 2019
Proving the value of PR: How can public relations be measured - Public relations measurement

Proving the value of PR: how can public relations be measured?

As the scope of public relations keeps evolving, so too does the way we evaluate what we do. Carbo Yu takes a closer look at PR measurement.

Carbo Yu - Sinclair Carbo Yu · 24 Apr 2019
PR trends 2018

6 PR trends to know for 2018

From micro-influencers to big data and everything in between, our experts weigh in on what the PR world will look like in 2018

Sinclair · 29 Dec 2017
Sky lanterns

2016: The year that was

Sinclair has had an action-packed 2016. Founder and Managing director Kiri Sinclair reflects on some of the key events that shaped the year

Kiri Sinclair · 28 Dec 2016
Joni Mitchell

Both sides now: Making the leap from journalism to PR

What’s it like crossing over into public relations as a journalist? Adrian Lo has made the leap, and reveals more

Adrian Lo - Sinclair Adrian Lo · 23 Sep 2016

What to know about PR in the age of social media

Janet Chan outlines four key things to consider when doing PR through social media

Janet Chan · 10 Jun 2016

Not to scale: Working with PR clients of any size

How do you tailor a communications plan for smaller companies as compared to larger corporations? Sai Roshini Daswani discusses

Sai Roshini Daswani · 22 Apr 2016
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