Tag: #PRTips

A thousand words: The power of images

There’s no better way to tell a story than with effective imagery. Sai Roshini Daswani shares her insight into the power of visual content.

Sai Roshini Daswani · 9 May 2017

Hitting the target: Telling the right story to the right audience

A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains

Sinclair · 5 May 2017

Weaving the web: How to network like a pro

There’s never a bad time to network. Snowy Tang shares her top tips on how to make the most of any encounter

Sinclair · 26 Apr 2017

Building blocks: What are content pillars, and why do they matter?

In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand

Kay Tsoi · 21 Apr 2017

Cutting through: Creating a content campaign with a rational and emotional appeal

Rise above the noise by pulling at the heartstrings. Jackie Dunn explains the power of emotions in a content marketing campaign

Sinclair · 13 Apr 2017

Prepare for the worst in uncertain 2017 with a crisis plan

The only certainty in our increasingly complex and interconnected world is uncertainty. Anticipate the worst and have a crisis plan ready – with digital included. Matt Brady explains

Sinclair · 3 Apr 2017
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