From the way you dress to what you say and how you say it, a PR always needs to make sure their actions suit the occasion. Adrian Lo explains
Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.
The future of content is looking increasingly like a post-literal one. Emma Williamson explains why you should be harnessing the power of video to tell your brand story
Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others
Sometimes, there’s no way to know when a crisis will hit. Wing Ng shares her top tips on what to do should the worst occur
As the PR industry evolves into the new mobile and digital reality, the skill set of PR and communications professionals is being revisited. But the one thing that will never change is the need to be curious.
If you have the budget, a press trip can be the best way to engage media with what your client has to offer. Pleasant company, in-person interaction with key spokespeople and a visceral experience of a concept are, perhaps unsurprisingly, some of the best ways to get the message across. Of course, nothing in life […]
It’s something we do every single day, but there’s definitely a right way to do it. Daniella Lopez guides us through the art of effective emailing.
Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts
Janet Chan shares her tips on how to tell an effective story – and why it matters