If you have the budget, a press trip can be the best way to engage media with what your client has to offer. Pleasant company, in-person interaction with key spokespeople and a visceral experience of a concept are, perhaps unsurprisingly, some of the best ways to get the message across. Of course, nothing in life […]
It’s something we do every single day, but there’s definitely a right way to do it. Daniella Lopez guides us through the art of effective emailing.
Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts
Janet Chan shares her tips on how to tell an effective story – and why it matters
There’s no better way to tell a story than with effective imagery. Sai Roshini Daswani shares her insight into the power of visual content.
A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains
There’s never a bad time to network. Snowy Tang shares her top tips on how to make the most of any encounter
In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand
Rise above the noise by pulling at the heartstrings. Jackie Dunn explains the power of emotions in a content marketing campaign
The only certainty in our increasingly complex and interconnected world is uncertainty. Anticipate the worst and have a crisis plan ready – with digital included. Matt Brady explains