Tag: #PRTips

Man with a camera

How to use video to tell your brand story

The future of content is looking increasingly like a post-literal one. Emma Williamson explains why you should be harnessing the power of video to tell your brand story

Sinclair · 7 Jul 2017

All ears: How listening can make you a better storyteller

Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others

Sinclair · 29 Jun 2017
Lady reclining in pool

Breathe easy: How to stay in control when the pressure is on

Sometimes, there’s no way to know when a crisis will hit. Wing Ng shares her top tips on what to do should the worst occur

Wing Ng · 23 Jun 2017
Young woman surrounded by limestone cliffs

Why it pays to always be curious

As the PR industry evolves into the new mobile and digital reality, the skill set of PR and communications professionals is being revisited. But the one thing that will never change is the need to be curious.

Kiri Sinclair · 16 Jun 2017

How to prepare for a press trip

If you have the budget, a press trip can be the best way to engage media with what your client has to offer. Pleasant company, in-person interaction with key spokespeople and a visceral experience of a concept are, perhaps unsurprisingly, some of the best ways to get the message across. Of course, nothing in life […]

Eleanor Porter · 5 Jun 2017

The art of effective emailing

It’s something we do every single day, but there’s definitely a right way to do it. Daniella Lopez guides us through the art of effective emailing.

Sinclair · 1 Jun 2017

The friendzone: Why genuine media relationships matter

Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts

Nik Addams · 25 May 2017
Express yourself: The art of storytelling

Express yourself: The art of storytelling

Janet Chan shares her tips on how to tell an effective story – and why it matters

Janet Chan · 16 May 2017

A thousand words: The power of images

There’s no better way to tell a story than with effective imagery. Sai Roshini Daswani shares her insight into the power of visual content.

Sai Roshini Daswani · 9 May 2017

Hitting the target: Telling the right story to the right audience

A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains

Sinclair · 5 May 2017
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