A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.
As the COVID-19 crisis continues to impact economies worldwide, many companies have taken extraordinary steps to protect their financial and physical assets. But when a significant portion of the workforce is working remotely to comply with governmental guidelines, one asset, perhaps the most important, is often overlooked and left in jeopardy—talent.
This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.
No matter your field, it always pays to know how to multitask. Candice Leung shares her tops tips
From the way you dress to what you say and how you say it, a PR always needs to make sure their actions suit the occasion. Adrian Lo explains
Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.
The future of content is looking increasingly like a post-literal one. Emma Williamson explains why you should be harnessing the power of video to tell your brand story
Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others
Sometimes, there’s no way to know when a crisis will hit. Wing Ng shares her top tips on what to do should the worst occur