Tag: #PRTips

Going online: How to ensure a successful virtual brand event

The pandemic has presented many barriers in personal and work situations, including the planning and execution of physical events, resulting in a shift to virtual events. This article looks at how brands can execute virtual events successfully.

Vivian Tsang - Sinclair Vivian Tsang · 20 Jan 2021

Pivot & Adapt: How to stay relevant when the world has changed around you 

With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.

Holly Chan - Sinclair Holly Chan · 21 Dec 2020

Better understand audiences to come out of COVID-19 Stronger

One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.

Rosanna Herries - Sinclair Rosanna Herries · 26 Nov 2020

How to work with media: Pragmatic tips from someone with experience on both sides of the desk

Pragmatic tips for PR professionals when working with journalists, provided by someone with experience working on both sides of the desk.

Adrian Lo - Sinclair Adrian Lo · 6 Nov 2020

Five top tips for successful story pitching

A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.

Nikki McLucas Sinclair Nikki McLucas · 15 Sep 2020

Employee Engagement in the Time of Isolation

As the COVID-19 crisis continues to impact economies worldwide, many companies have taken extraordinary steps to protect their financial and physical assets. But when a significant portion of the workforce is working remotely to comply with governmental guidelines, one asset, perhaps the most important, is often overlooked and left in jeopardy—talent.

Stephen Millikin - COO Sinclair Stephen Millikin · 18 May 2020

Rethinking corporate communications strategy for COVID-19: a how-to guide for your 2020 playbook

This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.

Oliver Pearce · 16 Apr 2020
Juggling act: 3 tips for effective multitasking

Juggling act: 3 tips for effective multitasking

No matter your field, it always pays to know how to multitask. Candice Leung shares her tops tips

Sinclair · 10 Aug 2017

The importance of being appropriate in any setting

From the way you dress to what you say and how you say it, a PR always needs to make sure their actions suit the occasion. Adrian Lo explains

Adrian Lo - Sinclair Adrian Lo · 4 Aug 2017

A shift in the system: How audience trends are changing the PR game

Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.

Holly Chan - Sinclair Holly Chan · 27 Jul 2017
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