The pandemic has presented many barriers in personal and work situations, including the planning and execution of physical events, resulting in a shift to virtual events. This article looks at how brands can execute virtual events successfully.
With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.
One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.
Pragmatic tips for PR professionals when working with journalists, provided by someone with experience working on both sides of the desk.
A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.
As the COVID-19 crisis continues to impact economies worldwide, many companies have taken extraordinary steps to protect their financial and physical assets. But when a significant portion of the workforce is working remotely to comply with governmental guidelines, one asset, perhaps the most important, is often overlooked and left in jeopardy—talent.
This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.
No matter your field, it always pays to know how to multitask. Candice Leung shares her tops tips
From the way you dress to what you say and how you say it, a PR always needs to make sure their actions suit the occasion. Adrian Lo explains
Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.