Tag: #PRTips

Enticing media with engaging press releases: an informal manual

Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.

Raphael Blet · 31 Aug 2021

Learnings from Hong Kong’s COVID-19 vaccination incentive campaigns

Sinclair Regional Director Jessica Man takes a look at vaccination incentive campaigns and explores how strategic communications helped boost public confidence.

Jessica Man - Sinclair Jessica Man · 5 Jul 2021

Expectations vs Reality: working in the communications industry

As a Gen Z new joiner in an entry-level position at Sinclair, Monika shares the differences between her expectations and the reality of working in the communications industry, especially when starting out during the COVID-19 era.

Monika Marczuk · 26 Feb 2021

Working with influencers in the ‘new normal’

The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.

Joyce Lai Sinclair Joyce Lai · 28 Jan 2021

Going online: How to ensure a successful virtual brand event

The pandemic has presented many barriers in personal and work situations, including the planning and execution of physical events, resulting in a shift to virtual events. This article looks at how brands can execute virtual events successfully.

Vivian Tsang · 20 Jan 2021

Pivot & Adapt: How to stay relevant when the world has changed around you 

With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.

Holly Chan - Sinclair Holly Chan · 21 Dec 2020

Better understand audiences to come out of COVID-19 Stronger

One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.

Rosanna Herries - Sinclair Rosanna Herries · 26 Nov 2020

How to work with media: Pragmatic tips from someone with experience on both sides of the desk

Pragmatic tips for PR professionals when working with journalists, provided by someone with experience working on both sides of the desk.

Adrian Lo · 6 Nov 2020

Five top tips for successful story pitching

A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.

Nikki McLucas Sinclair Nikki McLucas · 15 Sep 2020

Employee Engagement in the Time of Isolation

As the COVID-19 crisis continues to impact economies worldwide, many companies have taken extraordinary steps to protect their financial and physical assets. But when a significant portion of the workforce is working remotely to comply with governmental guidelines, one asset, perhaps the most important, is often overlooked and left in jeopardy—talent.

Stephen Millikin - COO Sinclair Stephen Millikin · 18 May 2020
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