Tag: Press Trip

How to prepare for a press trip

If you have the budget, a press trip can be the best way to engage media with what your client has to offer. Pleasant company, in-person interaction with key spokespeople and a visceral experience of a concept are, perhaps unsurprisingly, some of the best ways to get the message across. Of course, nothing in life […]

Eleanor Porter · 5 Jun 2017

Getting familiar: Behind the scenes of a press trip

What exactly is a press trip, and what makes a good one?

Sinclair · 26 Feb 2016
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