Even in our digital age, a well-written release can be beneficial for your brand. Adrian Lo shares the secrets on how to write a press release with punch.
Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.
If you have the budget, a press trip can be the best way to engage media with what your client […]
Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts