A great way to enhance your client’s visibility and ultimately expand their client base is by winning press coverage. But you can’t just write a press release and expect journalists to come knocking at your door.
Even in our digital age, a well-written release can be beneficial for your brand. Adrian Lo shares the secrets on how to write a press release with punch.
Once we define our public, how do we go about relating to them? Janet Chan outlines the four Rs to keep in mind to ensure public relations success.
If you have the budget, a press trip can be the best way to engage media with what your client has to offer. Pleasant company, in-person interaction with key spokespeople and a visceral experience of a concept are, perhaps unsurprisingly, some of the best ways to get the message across. Of course, nothing in life […]
Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts