Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.
China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.
With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.
Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.
As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?