Tag: Integrated PR

sinclair-insights-natalie-measurement

The importance of evaluating brand storytelling

Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.

Natalie Chan - Sinclair Natalie Chan · 17 May 2021

A prosperous outlook for China’s tourism and culture industries

China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.

Ken Lyu · 26 Mar 2021

Pivot & Adapt: How to stay relevant when the world has changed around you 

With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.

Holly Chan - Sinclair Holly Chan · 21 Dec 2020

Creating business impact requires clearly defined objectives

Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.

Sai Roshini Daswani · 31 Jul 2020

Trends we’re looking out for in the Year of the Pig

As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?

Kiri Sinclair · 31 Jan 2019
Let's stay in touch Let's Stay in touchLet's Stay in touch

[recaptcha]

Top







Sinclair