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Tag: Insights

Conversations That Matter: Fan Economy communications trends

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore the ‘Fan Economy’.

Sinclair · 25 Feb 2022

Key social media trends APAC marketers must know to make a business impact

Since 2020, the way in which people communicate has changed drastically, with the pandemic accelerating already well-established communication trends. As an example, active social media users worldwide increased from 3.4 billion in 2018 to 4.6 billion in 2021 alone according to We Are Social and Hootsuite, and in China alone, social media use post-COVID increased […]

Karena Poon · 25 Feb 2022

Conversations That Matter: Communications trends in the Metaverse

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we discuss the Metaverse.

Sinclair · 24 Jan 2022

Conversations That Matter: ESG communications trends

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ESG.

Sinclair · 24 Jan 2022

The re-emergence of self: how we have changed the world around us

At this time last year, much was written about how life and business had been changed as a result of the pandemic.  We had hopes for a return to our pre-pandemic lives; a state of normalcy that would allow us to gather, travel, dine, and shop as we had in the past, but with brands […]

Stephen Millikin - COO Sinclair Stephen Millikin · 16 Dec 2021

Four mental health questions PR professionals should consider

Working in PR can be stressful, even more during economic downturns. Sai Roshini Daswani, Sinclair Director Client Strategy APAC – shares her key insights on what steps industry professionals can take to create a healthy PR agency environment.

Sai Roshini Daswani · 19 Oct 2021

Enticing media with engaging press releases: an informal manual

Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.

Raphael Blet · 31 Aug 2021

Sinclair’s Roaring Lions

Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.

Burton Leung · 26 Jul 2021

How can RED help brands conduct social campaigns effectively in 2021?

Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.

Valerie Wang · 27 May 2021
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The importance of evaluating brand storytelling

Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.

Natalie Chan · 17 May 2021
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