#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore the ‘Fan Economy’.
Since 2020, the way in which people communicate has changed drastically, with the pandemic accelerating already well-established communication trends. As an example, active social media users worldwide increased from 3.4 billion in 2018 to 4.6 billion in 2021 alone according to We Are Social and Hootsuite, and in China alone, social media use post-COVID increased […]
#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we discuss the Metaverse.
#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ESG.
At this time last year, much was written about how life and business had been changed as a result of the pandemic. We had hopes for a return to our pre-pandemic lives; a state of normalcy that would allow us to gather, travel, dine, and shop as we had in the past, but with brands […]
Stephen Millikin · 16 Dec 2021
Working in PR can be stressful, even more during economic downturns. Sai Roshini Daswani, Sinclair Director Client Strategy APAC – shares her key insights on what steps industry professionals can take to create a healthy PR agency environment.
Sai Roshini Daswani · 19 Oct 2021
Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.
Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.
Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.
Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.
