Brand Purpose is a hot topic of conversation these days, but what is it exactly and why is it important to a successful brand strategy? A powerful brand purpose is the guiding star for how a company intends to change the world for the better. It justifies a company’s existence beyond acting purely as a […]
Stephen Millikin · 19 Sep 2019
Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others
What are the digital platforms to note in mainland China? Daniella Lopez reveals more, from WeChat to QQ.
Holly Chan shares memorable moments and highlights from PR in 2016, as well as some valuable lessons she’ll be taking to 2017
Holly Chan · 9 Jan 2017
Customisation will make a big impact in the travel and tourism sector in 2017, writes Kevin Lam, requiring more nuanced in PR and social media
Telling a good story is at the core of the PR profession, but it’s an art form that needs to be mastered have the right impact. Ridley Cheung takes us through the steps of creating a brand story with impact
Candice Leung shares her top tips on how millennials and baby boomers can enjoy travel together
What’s it like crossing over into public relations as a journalist? Adrian Lo has made the leap, and reveals more
Adrian Lo · 23 Sep 2016
Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should
5 things to keep in mind when curating invitations for your next blogger event
