Tag: Insights

What makes a quality blogger event?

5 things to keep in mind when curating invitations for your next blogger event

Kevin Lam · 29 Jun 2016

What to know about PR in the age of social media

Janet Chan outlines four key things to consider when doing PR through social media

Janet Chan · 10 Jun 2016

Teaming up: How do brand partnerships work?

What to think about when considering this lucrative, and quickly expanding, area of communications strategy

Sinclair · 27 May 2016

Not to scale: Working with PR clients of any size

How do you tailor a communications plan for smaller companies as compared to larger corporations? Sai Roshini Daswani discusses

Sai Roshini Daswani · 22 Apr 2016

Why companies are lining up to partner with the arts

Next time you’re looking for a collaboration idea that’s a little ‘left of centre’ – think art

Kiri Sinclair · 15 Apr 2016

Getting familiar: Behind the scenes of a press trip

What exactly is a press trip, and what makes a good one?

Sinclair · 26 Feb 2016

Shifting outcomes: Why just media coverage is not enough

The goalposts have shifted when we think about outcomes and KPIs. Kevin Lam discusses

Kevin Lam · 22 Feb 2016

The changing face of PR: 10 trends on the agenda in 2016

The business landscape is ever-changing, and with it the way we consume messages through the media and digital sphere. Kiri Sinclair, Founder and Managing Director of Sinclair, looks at the top trends on the PR agenda for 2016.

Kiri Sinclair · 29 Jan 2016

8 tips for hosting a successful PR event

Events can be a great job perk, but they’re still work. Here’s how to do it right

Sinclair · 19 Jan 2016
Smartphone with Snapchat logo

4 reasons you need to be on Snapchat in 2016

In 2016, there’s no reason not to be on Snapchat. Rachael Anderson takes a closer look at the next big thing in the social media world

Sinclair · 30 Dec 2015
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