Tag: Insights

Consumer Marketing: Navigating the ‘new normal’

Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]

Leanne Mullineux Sinclair Leanne Mullineux · 24 Jun 2020

What can retail brands do during COVID-19?

Retail brands are assessing the best timing for resuming their marketing and communications efforts and activating recovery strategies. With conventional tactics out the window and marketers navigating a new normal, we consider what retail brands in Hong Kong can do now to engage with their audiences and create impact for their businesses. Brands that were […]

Jessica Man - Sinclair Jessica Man · 1 Jun 2020

Rethinking corporate communications strategy for COVID-19: a how-to guide for your 2020 playbook

This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.

Oliver Pearce · 16 Apr 2020

Don’t go dark: Why it’s important to continue your social communications

Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.

Jayson Chau Sinclair Jayson Chau · 16 Apr 2020

Reputation and trust in the digital age

We live in a multi-screen world. The way we consume and retain information evolves daily alongside innovations in technology. With the increase of information streams, we cannot be naïve by expecting all sources to be 100% authentic. Every company can be a media company as long as they have a good story. The question we […]

Sai Roshini Daswani · 17 Oct 2019

Why Doing Good Makes Great Sense

Brand Purpose is a hot topic of conversation these days, but what is it exactly and why is it important to a successful brand strategy? A powerful brand purpose is the guiding star for how a company intends to change the world for the better. It justifies a company’s existence beyond acting purely as a […]

Stephen Millikin - COO Sinclair Stephen Millikin · 19 Sep 2019

All ears: How listening can make you a better storyteller

Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others

Sinclair · 29 Jun 2017
Great wall of fire: Alternative communications tools in Mainland China

Great wall of fire: Alternative communications tools in mainland China

What are the digital platforms to note in mainland China? Daniella Lopez reveals more, from WeChat to QQ.

Sinclair · 24 Jan 2017

Looking back: PR lessons learned from 2016

Holly Chan shares memorable moments and highlights from PR in 2016, as well as some valuable lessons she’ll be taking to 2017

Holly Chan - Sinclair Holly Chan · 9 Jan 2017
Hand holding miniature globe

How customisation is changing the face of travel

Customisation will make a big impact in the travel and tourism sector in 2017, writes Kevin Lam, requiring more nuanced in PR and social media

Kevin Lam · 19 Dec 2016
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