Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]
Retail brands are assessing the best timing for resuming their marketing and communications efforts and activating recovery strategies. With conventional tactics out the window and marketers navigating a new normal, we consider what retail brands in Hong Kong can do now to engage with their audiences and create impact for their businesses. Brands that were […]
This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.
Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.
We live in a multi-screen world. The way we consume and retain information evolves daily alongside innovations in technology. With the increase of information streams, we cannot be naïve by expecting all sources to be 100% authentic. Every company can be a media company as long as they have a good story. The question we […]
Brand Purpose is a hot topic of conversation these days, but what is it exactly and why is it important to a successful brand strategy? A powerful brand purpose is the guiding star for how a company intends to change the world for the better. It justifies a company’s existence beyond acting purely as a […]
Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others
What are the digital platforms to note in mainland China? Daniella Lopez reveals more, from WeChat to QQ.
Holly Chan shares memorable moments and highlights from PR in 2016, as well as some valuable lessons she’ll be taking to 2017
Customisation will make a big impact in the travel and tourism sector in 2017, writes Kevin Lam, requiring more nuanced in PR and social media