One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.
Rosanna Herries · 26 Nov 2020
Pragmatic tips for PR professionals when working with journalists, provided by someone with experience working on both sides of the desk.
Adrian Lo · 6 Nov 2020
China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.
Ken Lyu · 21 Oct 2020
To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.
Zoe Cheung · 4 Sep 2020
Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.
Carbo Yu · 28 Aug 2020
To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.
Jayson Chau · 18 Aug 2020
Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.
Sai Roshini Daswani · 31 Jul 2020
As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.
Annabel Lee · 29 Jun 2020
Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]
Leanne Mullineux · 24 Jun 2020
Retail brands are assessing the best timing for resuming their marketing and communications efforts and activating recovery strategies. With conventional tactics out the window and marketers navigating a new normal, we consider what retail brands in Hong Kong can do now to engage with their audiences and create impact for their businesses. Brands that were […]
Jessica Man · 1 Jun 2020
