Tag: Insights

What global travel and tourism brands can learn from China’s Golden Week

China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.

Ken Lyu · 21 Oct 2020
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Facebook Advertising is more than boosting a post

To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.

Zoe Cheung Sinclair Zoe Cheung · 4 Sep 2020

Let’s get emotional

Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.

Carbo Yu - Sinclair Carbo Yu · 28 Aug 2020

Five essential digital marketing tools to grow your online business

To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.

Jayson Chau Sinclair Jayson Chau · 18 Aug 2020

Creating business impact requires clearly defined objectives

Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.

Sai Roshini Daswani · 31 Jul 2020

Creating a crisis-resilient organisation: After COVID-19, are you prepared for the next crisis?

As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.

Annabel Lee - Sinclair Annabel Lee · 29 Jun 2020

Consumer Marketing: Navigating the ‘new normal’

Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]

Leanne Mullineux Sinclair Leanne Mullineux · 24 Jun 2020

What can retail brands do during COVID-19?

Retail brands are assessing the best timing for resuming their marketing and communications efforts and activating recovery strategies. With conventional tactics out the window and marketers navigating a new normal, we consider what retail brands in Hong Kong can do now to engage with their audiences and create impact for their businesses. Brands that were […]

Jessica Man - Sinclair Jessica Man · 1 Jun 2020

Rethinking corporate communications strategy for COVID-19: a how-to guide for your 2020 playbook

This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.

Oliver Pearce · 16 Apr 2020

Don’t go dark: Why it’s important to continue your social communications

Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.

Jayson Chau Sinclair Jayson Chau · 16 Apr 2020
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