China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.
To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.
Emotions are the primary driver for most consumer actions, so it is crucial to put your brand in the right context and connect with customers through understanding their mind-set.
To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.
Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.
As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.
Consumer Marketing: Navigating the ‘new normal’ COVID-19 is impacting different parts of the world at different times in varying degrees. No matter the size of a business, what sector it’s in, and who its audience is, consumer marketing efforts will have changed dramatically over the last few months, and will continue to do so for […]
Retail brands are assessing the best timing for resuming their marketing and communications efforts and activating recovery strategies. With conventional tactics out the window and marketers navigating a new normal, we consider what retail brands in Hong Kong can do now to engage with their audiences and create impact for their businesses. Brands that were […]
This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.
Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.