We delve into the reasons why, in 2023, organisations should be utilising brand audits to optimise marketing strategies and realise growth.
Yvonne Kwok · 4 Nov 2022
Promoting diversity, equality and inclusion in the workplace is crucial. But how do you it? Moreover, how do you even begin the conversation?
Sai Roshini Daswani · 16 Sep 2022
A deep dive in to how brands in China can demonstrate their commitments to ESG and implement into their marketing strategy and communications.
Zongzong Yuan · 26 Jul 2022
RED is one of China’s foremost fashion and luxury shopping social media platforms. The rapidly growing platform provides great opportunities for global and local brands to increase their awareness in China. How can brands build and increase engagement to win on RED?
Astrid Wu · 23 Jun 2022
The rise of “arts and culture” consumers in China is driving major lifestyle changes and reshaping the consumer world. How can your brand use arts and culture to better engage audiences?
Nina Ni · 30 May 2022
Despite of the long-term impact of the Covid-19 pandemic, the Asia Pacific region is on a positive path to recovery and achieving economic stability. China rose out of the pandemic slump and recorded 8% GDP growth in 2021, but this period of recovery is still full of uncertainties, as there have been waves of outbreaks […]
#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ‘Business in the post-COVID era’.
#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore the ‘Fan Economy’.
Since 2020, the way in which people communicate has changed drastically, with the pandemic accelerating already well-established communication trends. As an example, active social media users worldwide increased from 3.4 billion in 2018 to 4.6 billion in 2021 alone according to We Are Social and Hootsuite, and in China alone, social media use post-COVID increased […]
#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we discuss the Metaverse.
