Tag: Insights

Enticing media with engaging press releases: an informal manual

Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.

Raphael Blet · 31 Aug 2021

Sinclair’s Roaring Lions

Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.

Burton-Leung Burton Leung · 26 Jul 2021

How can RED help brands conduct social campaigns effectively in 2021?

Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.

Valerie Wang · 27 May 2021
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The importance of evaluating brand storytelling

Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.

Natalie Chan · 17 May 2021

A prosperous outlook for China’s tourism and culture industries

China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.

Ken Lyu · 26 Mar 2021

Expectations vs Reality: working in the communications industry

As a Gen Z new joiner in an entry-level position at Sinclair, Monika shares the differences between her expectations and the reality of working in the communications industry, especially when starting out during the COVID-19 era.

Monika Marczuk · 26 Feb 2021

Working with influencers in the ‘new normal’

The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.

Joyce Lai Sinclair Joyce Lai · 28 Jan 2021

A roaring start to the 20s: A force of change is upon us

What have brand leaders learnt and what do we do next? The 20s roared in with intensity and a very clear message: everything is about to change.  For businesses around the world, a quick reaction was the key to survival. Pivot, adapt, reinvent, go digital. Find a way to keep the business afloat, supply lines […]

Kiri Sinclair · 24 Dec 2020

Pivot & Adapt: How to stay relevant when the world has changed around you 

With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.

Holly Chan - Sinclair Holly Chan · 21 Dec 2020

Better understand audiences to come out of COVID-19 Stronger

One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.

Rosanna Herries - Sinclair Rosanna Herries · 26 Nov 2020
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