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Tag: Insights

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Will AI take my job? Why PR and communication professionals should embrace AI

Discover how AI can enhance PR work (within its limitations). Embrace this tech to optimise your time and resources as a PR professional.

Nikki McLucas Sinclair Nikki McLucas · 24 Mar 2023
The Sinclair team doing the #EmbraceEquity pose for International Women's Day 2023

Embracing equity for women in PR

This International Women’s Day, our Founder and CEO Kiri Sinclair reflects on the importance of fostering a workplace culture that truly values diversity, equality and inclusion.

Kiri Sinclair · 6 Mar 2023
Sinclair’s team of expert consultants share their insights in our Industry Trends Forecast 2023

Industry Trends Forecast for the Year of the Rabbit

Sinclair’s team of expert consultants share some insightful industry trends to look out for as we fast forward into 2023.

Sinclair · 3 Feb 2023
Scattered papers on a desk, with a phone in the centre

Why a regular brand audit is the key to success in 2023

We delve into the reasons why, in 2023, organisations should be utilising brand audits to optimise marketing strategies and realise growth.

Yvonne Kwok · 4 Nov 2022
Colourful silhouettes of people

Five ways to put Diversity, Equality and Inclusion into practice

Promoting diversity, equality and inclusion in the workplace is crucial. But how do you it? Moreover, how do you even begin the conversation?

Sai Roshini Daswani · 16 Sep 2022
A boat floats on the river in Nanjing, China. Residential housing in the background.

ESG in China: What brands should know

A deep dive in to how brands in China can demonstrate their commitments to ESG and implement into their marketing strategy and communications.

Zongzong Yuan · 26 Jul 2022
A woman holds a mobile phone in front of her to take a selfie

Best engagement practices on Chinese social media platform RED

RED is one of China’s foremost fashion and luxury shopping social media platforms. The rapidly growing platform provides great opportunities for global and local brands to increase their awareness in China. How can brands build and increase engagement to win on RED?

Astrid Astrid Wu · 23 Jun 2022

Arts & Culture in China: How to win the hearts of the new generation

The rise of “arts and culture” consumers in China is driving major lifestyle changes and reshaping the consumer world. How can your brand use arts and culture to better engage audiences?

Nina Ni · 30 May 2022

China’s 2022 “Two Sessions”: Setting The Tone For Full Recovery And Beyond

Despite of the long-term impact of the Covid-19 pandemic, the Asia Pacific region is on a positive path to recovery and achieving economic stability. China rose out of the pandemic slump and recorded 8% GDP growth in 2021, but this period of recovery is still full of uncertainties, as there have been waves of outbreaks […]

Ken Lyu · 7 Apr 2022

Conversations That Matter: the Post-COVID Era

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ‘Business in the post-COVID era’.

Sinclair · 25 Feb 2022
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