Tag: Insights

Conversations That Matter: Communications trends in the Metaverse

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we discuss the Metaverse.

Sinclair · 24 Jan 2022

Conversations That Matter: ESG communications trends

#ConversationsThatMatter is a content series curated by our expert consultants and strategists to ensure the brands we work with are harnessing the power of persuasive storytelling. In this article, we explore ESG.

Sinclair · 24 Jan 2022

The re-emergence of self: how we have changed the world around us

At this time last year, much was written about how life and business had been changed as a result of the pandemic.  We had hopes for a return to our pre-pandemic lives; a state of normalcy that would allow us to gather, travel, dine, and shop as we had in the past, but with brands […]

Stephen Millikin - COO Sinclair Stephen Millikin · 16 Dec 2021

Four mental health questions PR professionals should consider

Working in PR can be stressful, even more during economic downturns. Sai Roshini Daswani, Sinclair Director Client Strategy APAC – shares her key insights on what steps industry professionals can take to create a healthy PR agency environment.

Sai Roshini Daswani · 19 Oct 2021

Enticing media with engaging press releases: an informal manual

Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.

Raphael Blet · 31 Aug 2021

Sinclair’s Roaring Lions

Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.

Burton Leung · 26 Jul 2021

How can RED help brands conduct social campaigns effectively in 2021?

Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.

Valerie Wang · 27 May 2021
sinclair-insights-natalie-measurement

The importance of evaluating brand storytelling

Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.

Natalie Chan · 17 May 2021

A prosperous outlook for China’s tourism and culture industries

China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.

Ken Lyu · 26 Mar 2021

Expectations vs Reality: working in the communications industry

As a Gen Z new joiner in an entry-level position at Sinclair, Monika shares the differences between her expectations and the reality of working in the communications industry, especially when starting out during the COVID-19 era.

Monika Marczuk · 26 Feb 2021
Let's stay in touch Let's Stay in touchLet's Stay in touch

[recaptcha]

Top







Sinclair