Tag: Insights

Becoming the Hong Kong Cannes Young Lions winners was a testament to our hard work and dedication to creating an out-of-the-box idea that targets issues in a unique way.

Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.

Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.

China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.

As a Gen Z new joiner in an entry-level position at Sinclair, Monika shares the differences between her expectations and the reality of working in the communications industry, especially when starting out during the COVID-19 era.

The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.

What have brand leaders learnt and what do we do next? The 20s roared in with intensity and a very clear message: everything is about to change.  For businesses around the world, a quick reaction was the key to survival. Pivot, adapt, reinvent, go digital. Find a way to keep the business afloat, supply lines […]

With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.

One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.

Pragmatic tips for PR professionals when working with journalists, provided by someone with experience working on both sides of the desk.