The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.
Joyce Lai · 28 Jan 2021
To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.
Zoe Cheung · 4 Sep 2020
To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.
Jayson Chau · 18 Aug 2020
Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.
Jayson Chau · 16 Apr 2020
With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]
What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.
Holly Chan · 23 Nov 2018
In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand
Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should
In 2016, there’s no reason not to be on Snapchat. Rachael Anderson takes a closer look at the next big thing in the social media world
