Since 2020, the way in which people communicate has changed drastically, with the pandemic accelerating already well-established communication trends. As an example, active social media users worldwide increased from 3.4 billion in 2018 to 4.6 billion in 2021 alone according to We Are Social and Hootsuite, and in China alone, social media use post-COVID increased […]
Karena Poon · 25 Feb 2022
When seeking to expand in the Chinese market, brands consider several factors. In Mainland China, there is one that goes above all others: online presence.
Niki Zheng · 13 Sep 2021
The iOS 14.5 update is here, and Apple users will be asked to grant permission to be tracked across apps and websites. It’s going to be a challenge as Facebook Ads might be directly impacted by this update. So, what should you expect from this update?
The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.
Joyce Lai · 28 Jan 2021
To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.
Zoe Cheung · 4 Sep 2020
To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.
Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.
With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]
What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.
Holly Chan · 23 Nov 2018
In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand
