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Tag: Digital Marketing

Key social media trends APAC marketers must know to make a business impact

Since 2020, the way in which people communicate has changed drastically, with the pandemic accelerating already well-established communication trends. As an example, active social media users worldwide increased from 3.4 billion in 2018 to 4.6 billion in 2021 alone according to We Are Social and Hootsuite, and in China alone, social media use post-COVID increased […]

Karena Poon · 25 Feb 2022

WeChat for brands: informal tips for those getting started on the platform

When seeking to expand in the Chinese market, brands consider several factors. In Mainland China, there is one that goes above all others: online presence.

Niki Zheng · 13 Sep 2021
apple-ios-update-facebook-pixels-tracking

Here’s how to prepare your Facebook Ads for the iOS 14.5 privacy update

The iOS 14.5 update is here, and Apple users will be asked to grant permission to be tracked across apps and websites. It’s going to be a challenge as Facebook Ads might be directly impacted by this update. So, what should you expect from this update?

Jayson Chau · 27 Apr 2021

Working with influencers in the ‘new normal’

The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.

Joyce Lai · 28 Jan 2021
Facebook-advertisings

Facebook Advertising is more than boosting a post

To get real results, it is important to develop an effective Facebook Advertising strategy that helps reach specific business goals and the audiences you care about the most.

Zoe Cheung · 4 Sep 2020

Five essential digital marketing tools to grow your online business

To expand your business online, it’s essential to have these tools in place before you develop your digital marketing strategy.

Jayson Chau · 18 Aug 2020

Don’t go dark: Why it’s important to continue your social communications

Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.

Jayson Chau · 16 Apr 2020
China Market 2020

Consumer trends to win the China market in the Year of the Rat

With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]

Kay Tsoi · 23 Jan 2020
Digital PR - Holly Chan Sinclair Insights

How to put the ‘digital’ into digital PR

What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.

Holly Chan · 23 Nov 2018

Building blocks: What are content pillars, and why do they matter?

In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand

Kay Tsoi · 21 Apr 2017
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