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Tag: Digital Marketing

Don’t go dark: Why it’s important to continue your social communications

Quarantines, schooling online, work from home, empty malls and bars closed. This is the new reality for many, and sentiment as to how people feel about this is changing weekly – and differs from market to market and segment to segment.

Jayson Chau Sinclair Jayson Chau · 16 Apr 2020
China Market 2020

Consumer trends to win the China market in the Year of the Rat

With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]

Kay Tsoi - Sinclair Kay Tsoi · 23 Jan 2020
Digital PR - Holly Chan Sinclair Insights

How to put the ‘digital’ into digital PR

What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.

Holly Chan - Sinclair Holly Chan · 23 Nov 2018

Building blocks: What are content pillars, and why do they matter?

In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand

Kay Tsoi - Sinclair Kay Tsoi · 21 Apr 2017

What is native advertising, and why does it matter in PR?

Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should

Kevin Lam · 27 Jul 2016
Smartphone with Snapchat logo

4 reasons you need to be on Snapchat in 2016

In 2016, there’s no reason not to be on Snapchat. Rachael Anderson takes a closer look at the next big thing in the social media world

Sinclair · 30 Dec 2015
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