With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]
Kay Tsoi · 23 Jan 2020
What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.
Holly Chan · 23 Nov 2018
In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand
Kay Tsoi · 21 Apr 2017
Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should
In 2016, there’s no reason not to be on Snapchat. Rachael Anderson takes a closer look at the next big thing in the social media world
