‘Content is King’ was once a buzzing catchphrase among communications agencies and PR professionals. Then came ‘Context is Queen’. Are these ‘rules’ still relevant in marketing strategy today?
Carbo Yu · 19 Jul 2021
As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?
Kiri Sinclair · 31 Jan 2019
Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?
The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world
Nikki McLucas · 2 Feb 2018
Rise above the noise by pulling at the heartstrings. Jackie Dunn explains the power of emotions in a content marketing campaign
