Tag: Content Marketing

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Content Marketing: 8 tips for creative and impactful strategy

From evergreen strategies to dynamic design, Sinclair’s content leads share their insights on how to unlock creative content for powerful results.

Sinclair · 6 Sep 2023

Storytelling with the Right Content and the Right Context

‘Content is King’ was once a buzzing catchphrase among communications agencies and PR professionals. Then came ‘Context is Queen’. Are these ‘rules’ still relevant in marketing strategy today?

Carbo Yu · 19 Jul 2021

Trends we’re looking out for in the Year of the Pig

As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?

Kiri Sinclair · 31 Jan 2019
What you need to know about content marketing - Sinclair

What you need to know about content marketing

Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?

Nik Addams · 9 Oct 2018
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Facebook gets real: What the new News Feed algorithm means for your brand

The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world

Nikki McLucas · 2 Feb 2018

Cutting through: Creating a content campaign with a rational and emotional appeal

Rise above the noise by pulling at the heartstrings. Jackie Dunn explains the power of emotions in a content marketing campaign

Sinclair · 13 Apr 2017
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