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Tag: China

A prosperous outlook for China’s tourism and culture industries

China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.

Ken Lyu · 26 Mar 2021

What global travel and tourism brands can learn from China’s Golden Week

China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.

Ken Lyu · 21 Oct 2020

Does your brand need a Douyin Account?

If your brand has presence in China, it might be time to consider getting a Douyin account, one of the most popular social media platforms in the world. But what is it, and how can it be successful?

Nathan Li · 16 Oct 2020
China Market 2020

Consumer trends to win the China market in the Year of the Rat

With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]

Kay Tsoi · 23 Jan 2020
Sinclair Insights - How China Inc can build positive PR - Oliver Pearce

How China Inc. can build positive PR overseas

As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.

Oliver Pearce · 10 Jul 2019

Greater Bay Area: The opportunity and challenge for Hong Kong public relations consultants

How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.

Kevin Lam · 21 Mar 2019
hy Starbucks in China is the example other internationals need to look to - Starbucks Roastery Shanghai

Why Starbucks in China is the example other internationals need to look to

How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.

Eleanor Porter · 24 May 2018
Great wall of fire: Alternative communications tools in Mainland China

Great wall of fire: Alternative communications tools in mainland China

What are the digital platforms to note in mainland China? Daniella Lopez reveals more, from WeChat to QQ.

Sinclair · 24 Jan 2017
Urban Dialogue by Farrells

Border talk: What a Hong Kong PR needs to know about working in China

Janet Chan shares her insight from a PR project that took place in both Hong Kong and Shenzhen

Janet Chan · 28 Oct 2016
PR Marketing Awards

Sinclair Comms brings home the gold

It’s been an eventful 2016 for Sinclair, from winning industry awards to expanding into Mainland China with a dedicated Shanghai office and team. Founder and Managing Director Kiri Sinclair reflects on the independent PR agency’s key achievements.

Kiri Sinclair · 3 Oct 2016
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