China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.
China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.
If your brand has presence in China, it might be time to consider getting a Douyin account, one of the most popular social media platforms in the world. But what is it, and how can it be successful?
With new consumer markets gaining importance, social media influencers becoming powerful sellers, and social search on the rise as a conversion tool, the trends for China in the Year of the Rat are clear. The number of internet users in China has decreased for the first time, down 2 million in Q2 2019 alone to […]
As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.
How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.
How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.
What are the digital platforms to note in mainland China? Daniella Lopez reveals more, from WeChat to QQ.
Janet Chan shares her insight from a PR project that took place in both Hong Kong and Shenzhen
It’s been an eventful 2016 for Sinclair, from winning industry awards to expanding into Mainland China with a dedicated Shanghai office and team. Founder and Managing Director Kiri Sinclair reflects on the independent PR agency’s key achievements.
Kiri Sinclair · 3 Oct 2016
