This time it really is different. COVID-19 is unlike any other global issue experienced in the era of modern corporate communications – it affects everybody, everywhere, and at different speeds.
As Chinese brands begin to have more presence on the world stage, how can they ensure their reputations remain intact? Oliver Pearce shares his thoughts.
Even in our digital age, a well-written release can be beneficial for your brand. Adrian Lo shares the secrets on how to write a press release with punch.
When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.
How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.
What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.
Luxury brands in China are at a fork in the road. Rachel Zhou explains.
Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?
How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.
The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world