Maximising digital presence for new flight routes

Tigerair
Challenges

To announce the launch of new Tigerair routes from Hong Kong, and drive sales through engagement on media, marketing and digital channels.

Approach
  • Enhanced digital exposure through online brand awareness, sales campaigns and cash voucher giveaways
  • Recruited influencers and social fans to increase engagement
  • Developed partnerships and collaborative promotions with leading travel communities in Hong Kong
  • Worked with travel magazines and online travel platforms to create new audience outreach channels
TigerAir
Outcomes
+28,000
visitors to a flash sales promotion within a 5-day period
+11,000
new Facebook fans within 3 months
+12,500
players in a social competition
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