Establishing thought leadership in Hong Kong’s coffee culture
The Coffee Academics
Challenges
To establish Jennifer Liu, founder of caffè HABITŪ and The Coffee Academïcs, as a pioneering female business leader and champion of Hong Kong’s coffee culture.
Approach
Positioned Jennifer as a leader in Hong Kong’s percolating coffee culture though profile pieces in entrepreneurship, business and lifestyle publications
Supported the growth of the brand, launching their first outlet in Causeway Bay to four outlets with openings in Tsim Sha Tsui, Wan Chai and Repulse Bay
Sought opportunities for Liu to share her story as a leading female entrepreneur in Asia
Outcomes
+150
pieces of media coverage in one year
+150
media and bloggers attended events during the year
