Establishing thought leadership in Hong Kong’s coffee culture

The Coffee Academics
Challenges

To establish Jennifer Liu, founder of caffè HABITŪ and The Coffee Academïcs, as a pioneering female business leader and champion of Hong Kong’s coffee culture.

Approach
  • Positioned Jennifer as a leader in Hong Kong’s percolating coffee culture though profile pieces in entrepreneurship, business and lifestyle publications
  • Supported the growth of the brand, launching their first outlet in Causeway Bay to four outlets with openings in Tsim Sha Tsui, Wan Chai and Repulse Bay
  • Sought opportunities for Liu to share her story as a leading female entrepreneur in Asia
Coffee Academy wall
Outcomes
Newspaper
+150
pieces of media coverage in one year
+150
media and bloggers attended events during the year
+20
media interviews for feature story placements
Let's stay in touch Let's Stay in touchLet's Stay in touch

[recaptcha]

Top







Sinclair