Art meets science: An exploratory exhibition

Galerie Ora-Ora
Challenges

Leading Chinese contemporary artist Zhang Yanzi’s works have been exhibited around the globe, and have featured at leading art institutions such as Art Basel Hong Kong, Palazzo delle Arti di Napoli, La Biennale di Venezia and Shanghai Art Museum.

Sinclair was engaged to promote Zhang Yanzi’s solo exhibition for Galerie Ora-Ora in collaboration with the Hong Kong Museum of Medical Sciences. The key challenge was generating awareness and excitement for a single exhibition featuring an artist more prominently known outside of Hong Kong.

 

Approach
  • Positioned the exhibition as an exploration of the relationship between art and science
  • Organised a media luncheon and media event to allow media guests to engage with the artist herself
  • Lined up interviews with leading publications and pitched targeted story angles for features and inclusions
  • Increased awareness and drove traffic to the exhibition with an integrated Facebook strategy designed to build upon traditional media engagement
  • Focused on a broad range of target media, pitching to art media, and also reaching out actively to news and lifestyle media so as to raise awareness with the wider public
Outcomes
Visitors
3,300
people visited the exhibition
Newspaper
30+
media attending launch events for the exhibition from major local art, lifestyle and news publications. Coverage was also achieved on several television channels
30%
increase in likes on Galerie Ora-Ora’s Facebook page during the three-month project

 

 

 

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