Expedia.com.hk tasked us to showcase their wide selection of deals in the Taiwan market.
Our strategy focused on engaging Facebook fans through creating content that was unique, interesting and, ultimately, shareable.
Our content creation-led campaign saw us partner with Taiwanese influencer and illustrator Jie Jie, to establish a personal and relatable connection with Taiwan. Our social media strategy comprised of posts, games and illustrations which drove engagement with the Expedia.com.hk Facebook page. We also actively engaged media and bloggers to create more noise through pitched interviews with Jie Jie.