Content creation for online engagement

Expedia.com.hk
Challenges

Expedia.com.hk tasked us to showcase their wide selection of deals in the Taiwan market.

Our strategy focused on engaging Facebook fans through creating content that was unique, interesting and, ultimately, shareable.

 

Approach

Our content creation-led campaign saw us partner with Taiwanese influencer and illustrator Jie Jie, to establish a personal and relatable connection with Taiwan. Our social media strategy comprised of posts, games and illustrations which drove engagement with the Expedia.com.hk Facebook page. We also actively engaged media and bloggers to create more noise through pitched interviews with Jie Jie.

Expedia.com.hk
Outcomes
+4,500
new Facebook fans acquired
+584,000
fans reached on Facebook
+10,000
interactions over the one campaign

Awards won

  • Marketing Excellence Awards 2015 – Excellence in Public Relations (Silver)
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