Brand awareness for Pret a Manger in China

Pret a Manger
Challenges

Sinclair was appointed by Pret a Manger to drive brand awareness in China, both online and to their store, with a primary focus on its recently opened Shanghai IFC store.

Approach

We orchestrated an integrated campaign to drive social follower acquisition and customer traffic to their new location. To launch the campaign we designed a WeChat social campaign to encourage new followers as well as existing Pret a Manger customers to send an image of their Pret coffee to the company’s official WeChat to be in with a chance to win a year’s supply of free coffee! To drive the campaign we worked with a lifestyle influencer and WeChat aggregator for an article featuring the Pret a Manger IFC store.

Pret WeChat case study
Outcomes
79,000+
WeChat content viewers
2x
Follower base increase on WeChat
2,500+
Pret coffee cup photos generated and posted online
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