Sai has a flair for making great ideas come to life. Personable and bubbly, Sai showcases her natural creativity and people skills daily to drive Sinclair’s future growth in her capacity as agency leader for new business development and Sinclair marketing.
A core member of the Sinclair team, Sai joined the agency in 2012 and has worked across key corporate, consumer, and lifestyle accounts. Her breadth of experience, both in clientele and PR integrations, means that Sai knows how to deliver clear communications initiatives with a deep comprehension of, and an intent focus on, reinforcing business objectives. Sai personifies the idea of grace under fire, and has proven her abilities in not just moments of calm but in planning, developing and implementing crisis communications strategies. Solutions-focused and multi-skilled across the integrated PR spectrum, Sai applies a composed approach to everything she does.
Taiwan-born and Hong Kong-raised, Sai has a marketing degree from Lancaster University. She is fluent in English and Hindi and proficient in French and Cantonese.
If I had a superpower, it would be… “Flight. With friends around the world, and a very long bucket list of places to visit, this would totally help save on airfares and allow for easy weekend getaways!”
I find my inspiration from… “The outdoors. I like to lose myself in time, listen to the birds chirp and watch the sunrise from the top of a mountain.”
The advice I would give to someone thinking about working in PR is… “Be a sponge. But this goes for any new job, for that matter. Learn about and from your environment, company culture, colleagues and clients. In PR, you definitely learn something new every day.”
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