Ridley Cheung - Sinclair

Ridley Cheung
張蕙莉

Senior Account Executive
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Ridley is an engaging person who brings stories to life with her personable approach to business. She implements impactful and integrated strategies for brands in arts and culture, lifestyle and tourism. Her PR prowess and innate artistic nature make for a powerful combination of creativity and impact.

Ridley has an intimate knowledge of the art and culture scene in Hong Kong and around the region, having managed communications campaigns for galleries, auction houses, exhibitions, education institutions, art fairs and corporate arts initiatives. With a passion for aerial yoga, Ridley also brings her dedication to fitness to clients within the wellness sector.

Born and raised in Hong Kong, Ridley is fluent in Cantonese, Mandarin and English. She holds a Master’s degree in Cultural and Creative Industries from King’s College, London and a Bachelor’s degree in Public Relations and Advertising from Hong Kong Baptist University.


On the weekend, you can usually find me…
 “Hanging upside down on a hammock!”

I find my inspiration… “From my Kindle! I love reading and read widely.”

The thing I love about my job is… “That I get to meet and work with different people every single day.”

Insights

pexels photo 247811 1 428x241 - Hitting the target: Telling the right story to the right audience

Hitting the target: Telling the right story to the right audience

A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains

Ridley Cheung - Sinclair Ridley Cheung · 5 May 2017
pexels photo 26135 1 428x241 - 6 things to remember when creating a powerful brand story

6 things to remember when creating a powerful brand story

Telling a good story is at the core of the PR profession, but it’s an art form that needs to be mastered have the right impact. Ridley Cheung takes us through the steps of creating a brand story with impact

Ridley Cheung - Sinclair Ridley Cheung · 19 Oct 2016
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