Nik’s love of writing and storytelling has found a natural home at Sinclair. His sharp news instinct and boundless curiosity mean that he doesn’t know how to switch off – and he wouldn’t have it any other way.
A former food and digital editor at some of Hong Kong’s leading English language titles, Nik found his niche in food writing before shifting his focus to digital editorial strategy. His insider knowledge of the media landscape and nose for a story, and how to tell it, bring ideas to life in a highly engaging way.
Graduating with a Bachelor of Arts in Media & Communications from the universities of Melbourne and Hong Kong, Melbourne-born Nik is also passionate about politics, history, syntax and stationary. He is fluent in English, French and Greek.
In the office, I’m known for… “Dry sarcasm and strong coffee. My beard isn’t just for show – it’s evidently given me barista superpowers.”
I’ve always wanted to travel to… “Western China for the food. Central Asia to experience the clash of cultures. And the former Soviet states for a slice of starkly confronting modern sociopolitical history. Or the American deep south for a mix of all three.”
When I was growing up, I wanted to be… “The sixth Backstreet Boy. I wish I was kidding.”
Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?
Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts