Kiri is a fearless leader, renowned for her tenacity and drive. Her dedication to client partnerships and her team first approach to managing has seen Sinclair become a regional leader in the communications industry, known for bold ideas and creative strategy. An incredible strategist, clients and colleagues are truly inspired by her. A forward-thinker, she evolves the company and client brands to the next level. The agency’s award-winning ethos is cemented in her ideology – she is creating an agency that she would want to work with.
Born in Hong Kong to a New Zealand father and American mother, Kiri founded Sinclair in 2009, establishing one of the city’s first fully integrated PR agencies. As Agency Leader, she oversees topline operations and client strategy across all Sinclair offices.
An attentive listener, Kiri gains a strong grasp of clients’ needs. She is as invested in her clients’ businesses as she is her own, and cultivates lasting partnerships based on trust and mutual commitment. Kiri has directed and implemented PR strategies for world-leading consumer and corporate brands, and government agencies. Across industry sector, her strategic mindset solves problems and finds solutions that create meaningful value for her clients. Her extensive network of who’s who across a wide spectrum of industries makes her invaluable to clients.
With a fierce dedication to her community, she regularly offers her and the agency’s support to pro-bono projects, believing that each individual has a role in making the world a better place.
A well-known and highly regarded industry figure, she currently holds the following positions:
On the weekend, you usually find me… “Hiking in the New Territories, followed by a bowl of noodles at a local”
I find my inspiration from… “My incredible team and clients, who teach me to be creative and keep me on my toes. And my mum, she is my superpower.”
The advice I would give to someone thinking about working in PR is… “Be curious, get connected, and find passion in all that you do. Without these qualities, you will not survive.”
We actively seek and select projects dedicated to building a better future in the communities in which we live, work and play.
As a business that relies on having a talented team, a successful PR agency is one that attracts and retains the right people.